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Topic: the coca cola company flavour line-why bother???? (46 lines)
1) From: susan oppenheim
This Monday, Charlotte's Coca-Cola Bottling Co. Consolidated will be
the first Coke bottler in the U.S. to launch a line of premium coffee
drinks.
Coke Consolidated, the nation's No. 2 Coke bottler, is selling coffee
under the "Cinnabon" name as part of a strategy to innovate with new
products. The company is working with the line's maker, Brain Twist,
to launch it at $1.99 per can in three flavors: caramel nut latte,
cinnamon vanilla latte and espresso & cream. The drinks will be sold
in cans.
"We think the Cinnabon brand is synonymous with warm dough and sweet
frosting and we're bringing consumers a new experience in coffee
drinks," said Lauren Steele, Coke Consolidated spokesman. Starbucks
is "about to get some serious competition."
This year, Coke Consolidated has celebrated the success of several
new products, which range from Coke Zero to energy drink Full
Throttle and grapefruit-based Fresca's new flavors, Steele said. The
company is known for identifying products consumers will lap up, said
John Sicher, publisher of trade magazine Beverage Digest.
The premium coffee market, while tiny, is growing quickly, because
Americans are interested in experimenting with new drinks, Sicher
said. Starbucks' bottled Frappucinos, distributed by Coke's arch-
rival the Pepsi-Co Inc., control about 80 percent of the market, but
Cinnabon will present a good alternative almost immediately, he said.
Starbucks spokesman Alan Hilowitz said in an e-mail that
Starbucks "believes there is room for many coffee retailers and
products in the marketplace that can meet different customers'
needs." The company sells a "DoubleShot" espresso canned coffee drink.
The Charlotte Coke bottler will sell its coffee drink at drug stores,
gas stations and restaurants throughout 10 southeastern states.
Next year, the plant will sell the new Coke Black -- a blend of Coke
and Coffee -- as well as Tab Energy, a pink energy drink targeted for
women.


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