HomeRoast Digest

Topic: name that coffee-describe that taste (14 msgs / 274 lines)
1) From: susan oppenheim
i am disappointed because I cannot use the name I wanted for my tiny 10
seater home roasting cafe i want to set up here in Toronto.
The name I had my heart set on was Afternoon Delight as this will be a
partime business open only from noon to 6.
turns out someone got the trademark on it.
Likely a body rub parlor....
as I swirl the names in my head of the taste that is mine now with home
roasting I get stuck.....
does anyone have an idea?
other than full of beans....
if this is OT or conflict in any way with Tom and Maria you can email me at
Susan Oppenheim

2) From: Dan Bollinger
Check with a trademark attorney.  You may be in luck.   Trademarks, at least 
here in the US, have 'classes' and the same trademark can be used in different 
classes.   If "Afternoon Delight" is a tea shop you are out of luck, same class 
(I'm guessing).  But if it is a brand of snack cookies, or women's lingerie, you 
could still have your shop.

3) From: Deward Hastings
Two that just leapt to mind . . .
The Afternooner
Café après (midi)

4) From: Brett Mason
Dessert's Dessert
Quickie After Lunch
Daytime Treats
The Oasis
Got a Life
I Slow for Espresso
The Best in the Afternoon
Wishing you every success
On 2/3/06, Deward Hastings  wrote:
ribes) go tohttp://sweetmarias.com/maillistinfo.html#personalsettings<Snip>
Brett Mason
   _(( )_  Please don't spill the coffee!

5) From: Brian Kamnetz
How about "Joe Mama"?
(Sorry, I couldn't resist.)
On 2/3/06, Deward Hastings  wrote:
ribes) go tohttp://sweetmarias.com/maillistinfo.html#personalsettings<Snip>

6) From: Aaron
If I am not mistaken trademarks, like patents run out after a certain 
amount of time don't they?
If a person wishes to keep a trademark (like coca cola for example) they 
have to renew ownership every so many years or however that works.
Given this, now I can't call a car wash,coca cola, because part of the 
name 'cola' is what the product that is patented and trademarked is... 
however afternoon delight... delight.. well it's just a feeling, nothing 
really tangible or solid...and afternoon is a time, you can't really 
patent a time of day.
instead of afternoon delight, maybe you can expand slightly
afternoon delight coffee shop ... as the official name
afternoon delight cafe
afternoon delight barrista
you get the idea...
make it different 'just enough' to be able to qualify as a unique name 
by itself, since both words afternoon and delight, are not hard coded to 
a specific product.. for lack of a better way to put it.
You will probably need a trademark attorney etc to do this business 
venture anyways and get all this fun stuff set up, they can probably 
explain this a lot better than I can but hopefully you have a general 
idea of what I mean.
dont give up hope yet, there are still plenty of options

7) From: Brett Mason
That's My Wife's Name....  Jo Mama
my kids are
She would be honored...
  Messin around with Jo Zass....
On 2/3/06, Brian Kamnetz  wrote:
scribes) go tohttp://sweetmarias.com/maillistinfo.html#personalsettings<Snip>
ribes) go tohttp://sweetmarias.com/maillistinfo.html#personalsettings<Snip>
Brett Mason
   _(( )_  Please don't spill the coffee!

8) From: Gene Smith
Hey, Susan...greetings to beautiful Taranna, whence cometh my lovely wife, 
a most excellent city!  How about playing off the size of your 
establishment instead and call it The Demitasse?  It's a bit more 
coffee-ish than your first choice, too.
Good luck with your enterprise, whatever you decide to name it and let us 
know what you do choose so we can visit next time we're visiting the 
Gene Smith
very fond of his wife and the fine country she hails from

9) From: Sandy Andina
if it were a small freestanding building:  Java the Hut?
On Feb 3, 2006, at 10:43 PM, Brett Mason wrote:
Sandy Andina

10) From: Steven Van Dyke
"A Tasteful Pause",  perhaps?
Steve :->

11) From: Chuck the Coffee-Geek
Remember that movie when Dudley Moore had the mental patients write TV Ads?
 I always thought a coffee shop could do that too.
If I ever open a shop, it will be called  Caffeinate Me.
Unless I can get my hands on some Kopi Luwak then it might be called 
Full Of ....
who should probably be less caffeinated...
susan oppenheim wrote:

12) From: Michael Cruse
Crazy People - 1990
"Metamucil: It helps you go to the bathroom. If you don't drink it,
you'll get cancer and die."
The Sony ad at the end is classic...
On 2/6/06, Chuck the Coffee-Geek  wrote:
ribes) go tohttp://sweetmarias.com/maillistinfo.html#personalsettings<Snip>

13) From: Sandy Andina
"Who wants to be an ad man?"
(Hands go up)
"Okay, who wants to be a fire truck?"
(Same hands....)
On Feb 8, 2006, at 8:24 AM, Michael Cruse wrote:

14) From: Justin Marquez
On 2/8/06, Sandy Andina  wrote:
"Volvo.... Boxy... But GOOD!"
Safe Journeys and Sweet Music
Justin Marquez (Snyder, TX)http://www.justinandlinda.com

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