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Topic: 'Open Blends' was: +Are you a "Barista"? (2 msgs / 77 lines)
1) From: Jim Mitchell
Hmmm -
The very cool thing about the Internet is that it allows folks like Tom to 
experiment with new concepts and ideas at very low fixed cost, and very low 
risk, with rapid consumer feedback.
I  the idea of  a 'retired blends' section with a page explaining each 
blend, it's characteristics, a complete mixing guide, and roasting profiles 
for the roasters that Tom sells.
Neat idea, but how does this feed Tom?
Well, a sharp, Internet-savvy merchant might consider offering a deal 
consisting of all of the beans used in the blend in roughly the correct 
proportions, individually wrapped, with full documentation, popped into a 
Harvey box and delivered to you door for, say, $25 for 3 pounds of blend.
This is a very interesting concept, since it motivates Tom to work on new 
blends (this is a Good Thing), allows devoted users to still have their 
favorite blend, looks like it could be profitable, and it opens up 
information which, in traditional retail/wholesale channels has always been 
jealously guarded.
This is a classic case of creating a new sales model by simply tweaking (or 
ignoring) what everyone else knows to be "True." Here, the "Truth" is that 
blends and blending techniques are Trade Secrets and have some mystical, 
inherent 'value.'
Nonsense - the only 'value' is what the vendor can get from folks willing to 
purchase their products. For this model, one hopes that more folks would buy 
blend 'kits,' green beans to blend with, and even roaster than under the 
traditional model and it would be a sucess.
I believe that ultimately, the quality of Tom's non-proprietary blends would 
improve because the community input into these 'Open Blends' would have a 
net positive effect.
Sigh!
Now if someone would only 'Open Sauce' French cooking ....
Cheers
Jim
{snip!}
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2) From: Demian Ebert
So perhaps when a blend no longer meets the criteria to be carried in a
pre-blended state, Tom could retire it, and just post the component beans
and percentages. Folks could then order the appropriate parts and make thei=
r
own as those particular beans were available. This would allow those who
prefer something that maybe doesn't sell as well to maintain their favorite=
,
it allows Tom to retire a blend as appropriate for business or other
reasons, and it would teach many of us volumes about blending.
Also, it wouldn't require SMs to pre-package the parts of a retired blend a=
s
Jim suggested. It seems like if you're going to sell an unblended pre-pack
of blend components, then (IMHO) the blend wouldn't really be retired and
you may as well just sell the blend.
Demian
On 3/16/06, Jim Mitchell  wrote:
<Snip>
I  the idea of  a 'retired blends' section with a page explaining eac=
h
<Snip>


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