I was trying to do the math regarding the Best of Panama offer for three= bags for $100. If the number two coffee is selling for $13.95 per lb, we= could assume the number 3 coffee would cost no more than the number two= coffee or $13.95 per lb. That would leave approximately $72 per lb for the= number 1. Seems like a dear premium to pay over and above the bid price= does it not?
Well, Folers IS cheaper. Somewhere in the economy of incredible coffee comes the balance of Quality versus Price. So let's do some more math... $72 per lb = somewhere around $9 per brewed pot = somewhere around $1.15 per 8oz cup. Is there any chance that $1.15 is appropriate for one cup of an incredible award winning coffee? You're right - Folgers all around.... I also drive a Porsche because it is well worth it. Brett On 6/29/06, Frank Stacey wrote: <Snip> -- Regards, Brett Mason HomeRoast Zassman
No it does not. Quite reasonable actually, darn right cheap by any common sense standard of business. It auctioned for $52 per pound. Tom pays for it whether he can sell a single bean or not. Try running a business based on a extremely meager less than 20% mark up, which isn't even the profit margin which is less, and see how long you survive. BTW, have you ever bought a piece of jewelry at a jewelry store? Their standard mark up is 600%, and they don't even deal in a perishable item. miKe <Snip>
Are you being serious? or sarcastic. Do you have any clue what the average markup is for retail products? Do you have an idea what the average markup has to be in order to stay in business? Also, the number 3 costs more than the number 2 so 72 is not a correct number. $66 is probably closer to accurate and imo and experience a razor-thin margin. On 6/29/06, Frank Stacey wrote: <Snip> -- Don
--Apple-Mail-1--608758963 Content-Transfer-Encoding: 7bit Content-Type: text/plain; charset -ASCII; delsp=yes; format=flowed From here: http://auction.stoneworks.com/includes/pa2006/ final_results.html $50.25 hacienda la esmeralda $10.75 Bambito estate $14.20 Carmen estate $75.20 and freight from panama to oakland? travel expenses? our hosts here are making money on the volume of consistently great greens they offer to us, they are nowhere close to retail markup here. A dear price I cannot afford, but I did get a 20 pounder of the carmen estate : ) The Edge... there is no honest way to explain it because the only people who really know where it is are the ones who have gone over. - Hunter S. Thompson houstini --Apple-Mail-1--608758963 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset O-8859-1 From here: =$50.25 hacienda la =">http://auction.stoneworks.com/includes/pa2006/final_results.html
I seriously doubt Sweetmarias made anything on this deal except a bit of newsworthiness and enhanced reputation. Building the reputation of Sweetmarias as a truly serious seller of the absolutely best beans is likely the only profit to be made on a deal like this. Of course Tom gets all the fun of going to the source once again, and writing it off as business (even though it really is business, wow, what a job!) ********************* Ed Needham® "to absurdity and beyond!" ed at homeroaster dot com (include [FRIEND] in subject line to get through my SPAM filters) *********************
Bottom line is......if you'll pay it, it's worth it. Capitalism at it's best! I paid it... Michael A. Roaster in Vienna
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--Apple-Mail-3--569408216 Content-Transfer-Encoding: 7bit Content-Type: text/plain; charset -ASCII; delsp=yes; format=flowed Intelligentsia is getting $51 per HALF lb. for the Esmeralda-- granted, it's roasted, but that's 100% markup. On Jun 30, 2006, at 1:16 AM, Got Aloha?? wrote: <Snip> Sandy Andina www.sandyandina.com --Apple-Mail-3--569408216 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset O-8859-1 Intelligentsia is getting $51 = per HALF lb. for the Esmeralda--granted, it's roasted, but that's 100% = markup. On Jun 30, 2006, at 1:16 AM, Got Aloha?? = wrote:
"I was trying to do the math..." You used the rong formula- ro On 6/29/06, Frank Stacey wrote: <Snip> -- "When the theme hits the bass, I dance the Jig!" - -Virgil Fox at the Wichita WurliTzer
Let us also remember that Intelligentsia is one of the best roasters out there. I know it is fun as a homeroaster to get into bashing the commercial roasters, but I support roasters like Intelligentsia, Stumptown and Barefoot Roasters just to name 3 whose coffee I have tried. Les On 6/30/06, Sandy Andina wrote: <Snip>
And, there is nothing wrong with trying to make an honest living... Given the speed with which the trifecta sold out, I think it's safe to say that the price could have been bumped up a little higher without impacting demand. On 6/30/06, raymanowen wrote: <Snip>
--Apple-Mail-4--565567225 Content-Transfer-Encoding: 7bit Content-Type: text/plain; charset -ASCII; delsp=yes; format=flowed Heck, I don't bash them, either--I buy regularly from Intelly and Metropolis. Just took Intellly's roastery tour, and sent my son to their home barista class (the same one I took last year). Good to know that he can use my Livia and Mazzer without breaking them (and that I'm no longer the only barista in the house). BTW, this year, in addition to the usual pound of Black Cat you get as a souvenir at the end of the class, they're giving away a Colombia Tres Santos seedling! My first coffee plant! It's good to buy some fresh, expertly roasted coffee on occasion--not only is it an educational tool, but it gives me something to drink if I've just returned from vacation and the stuff I've freshly roasted (upon my return) needs a few days' rest. And when I get back home from NYC, I'm heading over to Intelly's Millennium Park shop after my Wed. morning court call to see the Clover in action. (May also pick up some Leftist Blend from Gimme Coffee in Brooklyn before my gig on Monday night). Other roasters that have impressed me (outside NY and Chi) are Counter Culture Coffee in NC (poured at Murky Coffee in DC and Arlington, VA), Caffe d'Arte in Seattle, and Dead River Roasters up in Marquette, MI. When I eventually get to Portland and the East Bay, I will also try Stumptown and Barefoot. On Jun 30, 2006, at 12:30 PM, Les wrote: <Snip> Sandy Andina www.sandyandina.com --Apple-Mail-4--565567225 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset O-8859-1 Heck, I don't bash them, = either--I buy regularly from Intelly and Metropolis. Just took = Intellly's roastery tour, and sent my son to their home barista class = (the same one I took last year). Good to know that he can use my Livia = and Mazzer without breaking them (and that I'm no longer the only = barista in the house). BTW, this year, in addition to the usual = pound of Black Cat you get as a souvenir at the end of the class, = they're giving away a Colombia Tres Santos seedling! My first coffee = plant!
First of all, I think the original post from Frank was a fair question, = but there is more to consider than the original cost of the coffee and even shipping to Oakland. • Transportation from dock to store • Inventory paperwork • Weigh and package 375 individual bags of coffee • Hand tape each bag so they would not open and mix during shipment to = us • Write and print descriptions of coffees • Package the Trifectas and printed materials professionally in an over-package • Receive orders • Package individual orders • Receive payments and print address labels for packages • Pay for building, utilities, insurance, employees besides Tom & = Maria • Absorb the cost of beans gone bad or not sold, some damaged supplies = and other items received for resale • Make a reasonable profit for all the effort put into the business • Pay taxes I’m sure there is much that I have omitted. But my point is that I = thought the question was reasonable. A lot of the time the other costs and = efforts involved in bringing that product from the market into our homes are somewhat invisible, but they are real expenses. I’m just slightly disappointed they didn’t come packed in silk bags and a handcrafted, dove-tailed mahogany box. Regards, Terry
Did anyone else notice the short duration between the auction and the trifecta being put up for sale? Tom had originally thought it would take six weeks, but actually it was about sixteen days. Me thinks the small axes flew it in, perhaps to get it to market while the buzz was still abuzzin'. Smart move. Even w/o the airfreight this is a loss leader for all involved. Those involved in the buying alliance got great publicity, the cause of specialty coffee was advanced, and I've got some beans very, very few people in the world have.
--Apple-Mail-3--478653614 Content-Transfer-Encoding: 7bit Content-Type: text/plain; charset -ASCII; delsp=yes; format=flowed Talk about bad timing. I took the barista class in May. We got to see the plants sitting in the warehouse, but we did not get to take one home. Mild disappointment for me means a much longer and happier life for the plant. I would recommend the barista class for anyone who has an interest in coffee. I have had my Isomac for several years, and I still learned a lot from Sarah and Ellie. Besides, the class is a lot of fun. Intelligentsia is a Chicago treasure. I regularly order Black Cat and occasionally a pound or two of single origin. They also sell green coffee, so if you want to compare your skills against some of the best, you can try buying the same origin as green and roasted. On Jun 30, 2006, at 12:16 PM, Sandy Andina wrote: <Snip> --Apple-Mail-3--478653614 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset O-8859-1 Talk about bad timing. I = took the barista class in May. We got to see the plants sitting in the = warehouse, but we did not get to take one home. Mild disappointment = for me means a much longer and happier life for the plant.