HomeRoast Digest


Topic: Coffee story on "Sunday Morning" (7 msgs / 202 lines)
1) From: Vicki Smith
Did anyone catch the coffee story on the CBS "Sunday Morning" show? They 
cupped a variety of coffees, and then sampled them after brewing them in 
some sort of little one cup drip toys. They then did blind taste tests 
between super market ground coffee, and speciality coffees. I couldn't 
see what those samples were brewed in.
No hint as to how the coffee was roasted, when it was roasted, or how it 
was ground.
Surprise surprise, they made it seem like speciality coffees were a 
marketing ploy, with nothing really to recommend them.
There was the usual piece on Kopi Luwak, too.
vicki

2) From: Derek Bradford
Specialty coffee is a marketing ploy.  You mean it isn't?
Expensive wine is also a marketing ploy, right?
--Derek
On 7/17/06, Vicki Smith  wrote:
<Snip>
-- 
The Uglyroast 3! Coffee Roaster.  ...Now 85% less ugly!http://uglyroast.atspace.com

3) From: Vicki Smith
I'd like to see the reporter stop by at any one of our homes some Sunday 
morning with his coffee toy and Maxwell House (or whatever he used) and 
compare it to our coffee.
I just looked up the piece on the CBS website 
http://tinyurl.com/pqkff).This was a rebroadcast from 2005. The 
"expert" was Ted Ersky from McHenry County College outside of Chicago. 
He seemed to understand coffee "shtuff" but the piece was designed to 
prove him wrong.
The reporter was Steve Hartman. I don't have an Email address for him 
(yet), but the address for the show is sundays
vicki
Derek Bradford wrote:
<Snip>

4) From: Sandy Andina
--Apple-Mail-4-816191184
Content-Transfer-Encoding: 7bit
Content-Type: text/plain;
	charset-ASCII;
	delsp=yes;
	format=flowed
McHenry County College? I perform there every January. Gotta have a  
talk with the guy...
This reminds me of an old "20/20" piece by John Stossel designed to  
debunk the myth of gourmet coffee. They were hoping, of course, that  
their sponsors' supermarket coffees would blow the specialty beans  
out of the water, but though Dean & DeLuca and Green Mountain showed  
poorly (nobody specified age of the beans, how long ago they were  
ground or how brewed), Starbucks still beat Folgers and Millstone.   
Now, if they'd thrown in some freshly roasted local beans, ground  
just before being properly brewed...
On Jul 16, 2006, at 11:01 AM, Vicki Smith wrote:
<Snip>
Sandy
www.sandyandina.com
--Apple-Mail-4-816191184
Content-Transfer-Encoding: quoted-printable
Content-Type: text/html;
	charsetO-8859-1
McHenry County College? I =
perform there every January. Gotta have a talk with the guy...
This reminds me of an old = "20/20" piece by John Stossel designed to debunk the myth of gourmet = coffee. They were hoping, of course, that their sponsors' supermarket = coffees would blow the specialty beans out of the water, but though Dean = & DeLuca and Green Mountain showed poorly (nobody specified age of = the beans, how long ago they were ground or how brewed), Starbucks still = beat Folgers and Millstone.  Now, if they'd thrown in some freshly = roasted local beans, ground just before being properly = brewed... On Jul 16, 2006, at 11:01 AM, Vicki Smith = wrote:
I'd like to see the reporter = stop by at any one of our homes some Sunday morning with his coffee toy = and Maxwell House (or whatever he used) and compare it to our = coffee. I just looked up the piece on the CBS website (http://tinyurl.com/pqkff).This = was a rebroadcast from 2005. The "expert" was Ted Ersky from McHenry = County College outside of Chicago. He seemed to understand coffee = "shtuff" but the piece was designed to prove him wrong. The = reporter was Steve Hartman. I don't have an Email address for him (yet), = but the address for the show is sundays. Derek Bradford wrote: Specialty coffee is a marketing = ploy.  You mean it = isn't? homeroast mailing listhttp://li=sts.sweetmarias.com/mailman/listinfo/homeroastTo change your personal list settings (digest = options, vacations, unsvbscribes) go to http://=sweetmarias.com/maillistinfo.html#personalsettings = = = --Apple-Mail-4-816191184--

5) From: Scott Marquardt
What the deuce is this passion for mediocrity in some quarters?
So someone wants to defend supermarket coffee against specialty claims? What
-- we have cynics doubting claims for "freshness"? But wait, isn't that what
it says on their CANS? "Fresh?" So is it on the grounds that "we all know it
isn't REALLY fresh" that they have stopped believing that anything at all
can be?
It's such true "atheistic" cynics that will be the downfall of culture as
we'd like to think of it. Because mediocrity is so widespread, there is no
excellence. Well to such cynics I'd say they ought to start producing
something excellent themselves instead of letting the mediocre set the
ground rules for the arts, cuisine, culture, politics -- whatever.
These idiots are too busy saying "candles are impossible to conceive of" to
ever do more than curse the darkness. They start contenting themselves for
lighter shades of darkness in the belief there is no light.
Ironic, then, that they'd probably think Charbucks is great coffee.    :-\
Sorry . . . had to get it out of my system. Monthly rant and all.   ;-)
On 7/16/06, Sandy Andina  wrote:
<Snip>

6) From: raymanowen
Eschew all Marketing Ploys - ro

7) From: Kit Anderson
Eschew obfuscation.
Kit
<Snip>


HomeRoast Digest