HomeRoast Digest


Topic: Gevalia Coffees (& Military Retirement) (4 msgs / 105 lines)
1) From: Walter R. Basil
One of my customers stopped by yesterday to deliver some Gevalia to  
me. He received one in the mail and knows how much I'm into the  
coffee. I'm rethinking that statement. He must not know how much I am  
in to coffee in order to offer me that stuff... He frequently stops  
by to make sure he has everything covered (for the 100th time) and to  
have a cup of my coffee (which I presume is the real reason). He's  
even gone so far as to drop off a couple extra coffee cups - so he'll  
have one to use there, and not a styrofoam cup I usually serve it to  
him in.
Talk about some crappola. I figured I'd try the coffee anyway. Not  
very good stuff, and ground very fine. Smelled like chemicals. They  
are offering a free coffee pot in order to make sure that you have  
the real taste of the coffee, and not just brewed in any old pot.  
Makes me wonder what they try to make us think is that different with  
their coffee pot. Especially offering it for free. My guess is that  
it's a rebranded Mr. Coffee technology. Anybody know?
Speaking of this guy who brought it in to me, I know some on this  
list are retired military. That's my job. I'm a retirement services  
officer (RSO). If any of the retirees would like to ask me anything,  
feel free to email me off the list.
--
Walter R Basil
www.basilweb.net

2) From: Aaron
Walter, he probably thinks that 'gevalia' is the 'good stuff' as well.  
Afterall, places like that do go much out of their way to try to 
convince you that their stuff is the best thing since sliced bread.  The 
coffee was probably a gift or a thank you of sorts for the coffee you do 
give him.  Probably isn't aware quite what you go through with (your) 
coffee to get it as good as it gets....
Gevalia's angle is to offer you a free coffee pot, probably cost them a 
whole 5 dollars, and in exchange they will throw the 'look, now you are 
a bit *better* than the rest of the unwashed masses who don't have 
gevalia coffee, because *you* know better.... (smug alert smug alert) 
pitch at you.  You can KEEP this social edge on folks IF you rush now 
and join our coffee of the month club where we will mail you mediocre at 
best and pricier than most the rest coffee to you every few weeks.  The 
coffee pot is a little 4 cupper that takes the conical cones.  It's slow 
as hell, so I am agreeing with you that it's probably a mr coffee 
knockoff.  (Mr coffee has one of the slowest coffee brewers on the 
planet I think)  The water comes out maybe around 160 Degrees.  I use 
the pot  to make very hot water for dissolving my chemicals when I am 
recycling gold.  I will say it lasted so far, a long long time, its 
probably close to 8 years old now.
Starbucks is catering for the most part to the 'on the go' I want it NOW 
customer.  Gevalia is catering to the 'do it at home' to impress your 
friends with how trendy you are... customer.
Compared to Maxwell house and Folgers though it IS a better coffee.  At 
least I thought it was when I was back in that stage.
Aaron

3) From: Jeff Sheltren
Aaron wrote:
<Snip>
Actually, I've seen a number of different coffee pots offered by 
Gevalia.  On their website, the current offer is for a 12-cup "Stainless 
Coffeemaker" - looks a bit like the Cuisinart Brew Central from the 
picture, but who knows what you really get...  A couple years ago, I 
remember someone I know getting a 10-cup brewer with a thermal carafe 
from Gevalia; in fact, they signed up only to get the coffee maker, and 
then canceled.  I have no idea how well it preformed.
-Jeff

4) From: Pat Murray
Just prior to beginning homeroasting - a few months ago - I signed up for 
Gevalia shipments and a free coffee pot.  I don't know what company built 
the POS but it only achieved 175F and made the worst coffee I have ever 
tasted.  Teamed up with their coffees, including their "signature" blend it 
was a disaster.  A week later I started home roasting and gave it to the 
thrift store and cancelled the subscription.
Pat


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