HomeRoast Digest


Topic: Dedicated consumer appliance roasters. Was Death of an (35 lines)
1) From: Alchemist John
Actually, in this particular case it might be the electronics, but I 
don't think that is the main issue.  As someone else pointed out, you 
don't hear of all the roasters that continue to work, and in that 
class, the Hottop comes to mind.  It is a dedicated consumer 
appliance that I can't think of a single case of failure, but it is 
not inexpensive.  I think it might be more to the point of an 
inexpensive consumer appliance where the continuos stream of troubles 
lie.  We as a nation (world?) have come to expect everything for 
pocket change, or if it does cost a bit of money, it better well do 
windows, sweep and have a killer warranty to boot.  It is very 
difficult to bring an inexpensive roaster to market that does 
everything and lasts forever.  Some would even say impossible.
I have a memory of a triangle "rule" in marketing/business.  A 
product can have 2 of 3 options;  Low price, high quality, high 
complexity.  Obviously consumers want all three, and sometimes a 
producer will claim to offer all three, but all 3 are not sustainable 
and in the end, only the top two persevere.  And IMO, some of the 
worst products are where the designers go middle road for all 
three.  Medium uncomfortable price, mediocre quality, limited 
controls.  Sound familiar?
At 10:58 10/1/2006, you wrote:
<Snip>
John Nanci
AlChemist at large
Zen Roasting , Blending & Espresso pulling by Gestalthttp://www.chocolatealchemy.com/


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