HomeRoast Digest


Topic: breakfast cereal scare (40 lines)
1) From: Jeremy DeFranco
I don't think it's so much that people need to legitimize what they do. I
think it's the fact that it's a real shame that the man with the best coffee
isn't being appreciated as he should. And more generally, that we live in an
era where money talks louder than talent, quality, and even hard work.  I
think that deep down this eats at the soul of alot of us, as it could be
sensed as an injustice. Sure there are worse things we could be complaining
about- we don't have to worry about food, water, shelter, etc. And yes there
are many, many benefits of living in a capitalistic and free society. But
the drawbacks can sometimes just be a bummer. Most of us want to see the
more deserved individual get his or her due, which just doesn't happen too
easily in today's capitalistic, big-business run, Quantity over quality and
character/style society. Likewise most of us want to have access to quality
products, and are frustrated when we see giant juggarnaut corporations push
quality to the wayside, while we watch our closest cling to the products of
Giant Corporations as truth. In the 1960s  people protested the advertising
industry. Today, we integrate advertisements into our own realities and way
of life without question. Quality, hard work, craftsmanship, and skill has
taken the back seat to money and mass advertising.... Another bummer that is
a good example is the dying of small neighborhood, familly run stores, which
just can't compete anymore with big business. I really miss those gems...
those corner stores, corner ice-cream parlors, bakeries, family restauants,
etc. So when I see a bag of Seattle's worst show up in a cereal box, and
realize that many people will go out and buy that brand from there on out,
due to mass marketing and a simultaneous lack of quality coffee to compare
it to, I get frustrated, and I get angry. I guess it's just a bittersweet
reminder of the sign of the times...
-I don't know why people go on and on about starbucks, seattle's best and
mcdonalds coffee.  To include them in any conversation is to legitimize what
they do.  Do you really need someone to look down upon to feel good about
what you do?  Those corporations do what they do and apparently people like
it.  I am attracted to homeroasting because it is an awesome cup of coffee,
not because of anything negative that could be said about someone else.
Focusing on corporations doesn't improve my cup of coffee.  Some might say
that it's focusing on the problem and not on the solution...
Wes


HomeRoast Digest