Hello all, I caught sight of this article in businessweek on homeroasting that mentions SweetMaria's.http://www.businessweek.com/ap/financialnews/D8LHIVT80.htmI love this quote: Starbucks spokesman Andy Fouche said the Seattle-based company "believes that a darker roast produces a better quality flavor and allows the true flavor of the bean to resonate in the cup. We don't do dark roasts simply for consistency." Classic case of doublespeak.
That "double speak" really gets on my nerves and society is rife with it! What would be the harm in them simply stating that they put a lot of research into it and chose a roast level that will afford their customers the opportunity to enjoy consistent coffee from year to year and shop to shop.? That was the goal that Ray Kroc and it turned out great for him! People can walk into a McDonald's anywhere and they know what to expect. I don't get it! Sorry for the rant, Eddie On 11/21/06, Cameron Forde wrote: <Snip>
Eddie, I could go on a starbucks long posting but Ill save the list from another. Bottom line, it is marketing, that is all. They are selling a product, and will say what they need to, to convince the mindless massess that their product is the best thing since sliced bread (since that sells more of their swill). When you really... take a look at the general... starbucks crowd, they tend to be sheep who need to be herded and look for that.... By that statement, the herding is happening just as they want it... step this way we will take care of you for insane prices for a mediocre product that you can drink and pretend you are somewhat better than the rest of society. Like Ray Croc, I must admit, their marketing ploy seems to work very well given by the line of BMW's Lexus, and other yuppie boxes I see, complete with the next generation of yuppie larva, strapped in it's child seat, or running rampant around the back of the suv, depending on if the driver is on their cell phone or not.. lined up at the SB's down the block. Why don't they talk about their roast level?. ok let's translate that. our coffee is shit, so we burn it so you can't taste it really then charge you a lot so you think you are getting something really 'gourmet'. Finally, let me address your 'you know what to expect' comment on McDonalds...... Obviously you havent travelled overseas too much.... what you find in mcdonalds in scotland, england, norway, etc, is umm . ahh.. wow, NOT what you'd expect in the states. I have ordered pizza at McDonalds, I have ordered beer at McDonalds, I have ordered for breakfast Bisquits and gravy from Mickey-D's which I really wish they'd serve all over...I even seen one that had reuben sandwiches... while the intentions were good somehow I don't think ole Ray envisioned that :) Not a personal slam, just some observations. but just look around, pretty much everything you see advertised, is done with a forked tongue and deception of one sort or another.... welcome to free enterprise. aaron
beerbong wrote: <Snip> been lurking for a short while other than my as of yet unanswered "SC/TO + cooling in one unit" post (homeroasters.org has shown some interest on that thread, but none here: meanwhile, pointless *$ bashing continues) but i had to respond to this comment. tom and maria rely upon free enterprise just as much as anyone else. they're simply honest and informative. people are free to make their own coffee choices. we weren't happy (for the most part) with our other coffee options, so we started home-roasting. we're free to do that. free enterprise is what made this country the greatest in the world (btw, dennis, thank you. we can't say that enough). don't blame free enterprise for the choices the herd makes. to quote devo: "freedom _of_ choice is what you've got. freedom _from_ choice is what you want..."
Aaron ... sorry about that, but perhaps I didn't write my rant well enough. If someone would have handed your writing to my wife, she would have sworn that I wrote it. I get and understand everything you wrote and even understand why a McDonalds here in the states is different than elsewhere ... geographically colloquial consistency. I do understand marketing and I too have ordered pizza, reubens and muffalattas at McDonalds, but no, not outside the US. Nevertheless, Ray grew up in a different era. What I find irritating is that they have a valid rationale that could be packaged into marketing speak that actually would resemble truth and present a customer centered focus. However, they choose a less truthful path and the fact that others lap it up like a dog at the water bowl ... oh well. I'm not talking about them having to justify the taste of their coffee because they don't have to; look at their number of customers. I respect and admire the business because it achieves consistent growth and consistency on such a large scale. The peeve I have is that I often see where given a spit moment choice, the lesser truthful choice is chosen. They could extol all of their own virtues about having researched, tested and implemented practices that was all about serving that consistent cup of coffee to their customers ..."We did it all for you ... our beloved customer." Instead, you get that quote in the article. It just bothers me that truth seems to take a backseat when it doesn't have to. Respectfully, Eddie On 11/21/06, Aaron wrote: <Snip>
On 11/22/06, stereoplegic wrote: <Snip> Which country would that be? --Derek -- http://www.novernae.comHome of the Wandering Sloth
Well written. Eddie On 11/21/06, stereoplegic wrote: <Snip>
On 11/21/06, Cameron Forde wrote: <Snip> They mention Ron Kyle's RKdrums.com, too. He will be my roasting equipment purveyor soon as I can't keep up this 12-14 lbs a week with HG/DB/BBQ side burner. I believe I'll need these wrists later in life. I loved the analogy of growing one's own tomatoes to roasting one's own beans. That's it exactly! It's funny, I was talking to my son-in-law about having too much work to do. He offered to roast for me, but I told him it's my down time where no one bothers me and my thoughts get to wander. It used to be the same when I had a huge vegetable garden in town. My kids left me alone lest I put them to work. Both are functional Zen activities. Though "functional" and "Zen" might be polar opposites, they meet my needs. Then again, I rationalize very well. Take care, Ann
Well 400000 pounds and currently I have maybe only 10 pounds left. Even with my new order I will have less than 50 pounds in the stash, that is too little I will have to order some more soon!! Claus Thøgersen ----- Oprindelig meddelelse ----- Fra: "an iconoclast" Til: Sendt: 22. november 2006 08:19 Emne: Re: +Sweetmarias in Businessweek article <Snip>
Im not blaming free enterprise for anything, but simply saying thats the way it works and that is what it is and that is what made us what we are today. some folks are honest, some are not, but overall, their main goal is to make money, preferrably a profit either way.. I am sure tom and maria make a nice profit off selling us coffee... if they didn't, that's their fault. ahh pt barnum..... Aaron
Eddie, that is true BUT people don't want to hear the truth more than not. They want what's convenient for them, they want to be able to vote on the truth, or take a popularity poll on what version of the truth they will accept, if you give them something they have to think on you will drive them away. Not to mention, commercials cost money, and most people try their best to ignore them anyways, so why throw something with a bunch of numbers up there, people will say oh @#$%$% this Q#$% and turn it off never to listen again if they had a chance. Which means SB spent all that cash for a commercial that probably had the opposite effect. SB puts something up that's quick, simple and is easy to remember. So they omit a few facts, or streeetch this or that somewhere. Fortunately you, and some others are smart enough to see through this ruse and don't fall for it. The rest, well that's how SB makes their money, selling coffee to whoever is willing to believe their spin and keep buying it at 5 bucks a glass or however much a latte prima donna in the pretentua sized glass. costs. Burger King, eat flame broiled, not that griddle fried garbage, Wendy's Hot and JUICY,not dried out like the others...Were 100 percent beef, well yes, but hoof and bone that came from a cow technically could classify as 'beef' it goes on and on and on. Nothing unique about SB's advertising methods. Speaking of,I think im gonna go get a slaughtered and sliced thinly and buried in salt pig slab thrown on top of a chicken embryo with a slice of curdled milk sandwich. made from chemically processed wheat products. That's the truth, but Egg McMuffin sounds a bit nicer don't it?
Aaron, Every once in a while, I completely agree with you. Well said. I enjoyed the Egg McMuffin bit. --Derek On 11/22/06, Aaron wrote: <Snip> -- http://www.novernae.comHome of the Wandering Sloth
This is a multi-part message in MIME format. Aaron wrote: <Snip> Well, I guess I have to jump into this. Count my Acura as one of those yuppie boxes. I just turned 58 this weekend. Do I still get to be a yuppie? I can only speak for Starbucks here in Orange, CT. If I want good coffee I do it at home. If I am lazy there is the Solis M5K, if I feel exacting there is the PIDed Isomac Amica teamed up with the Mazer Mini. Or, the French Press, or the Bodum vac pot, or the Ibrik, or... All coffee roasted in the Hottop and supplied by our host and hostess. If I want to sit in a clean store with clean bathrooms and chat with some friends for a couple of hours I go to Starbucks. I don't drink milk drinks or espresso there, just black coffee. Large cup for $1.80 with 50 cent refills. Bright friendly staff. Fireplace. Music. No rush. Nice experience. Michael Speaking of our host and hostess, this is from PNG II. <Snip>
I don't feel I need to jump in here at all... So, just a simple GOOD MORNING LIST! coffee brewing in the Kwik Drip - and the Pacific quietly spreading out in front of me as I sip... Brett On 11/22/06, Michael Guterman wrote: <Snip> -- Cheers, Bretthttp://homeroast.freeservers.com