HomeRoast Digest


Topic: Starbucks--Black Apron (45 msgs / 1682 lines)
1) From: Tom Ulmer
Brett (in particular)-
If you happen into a Starbuck's and there is a Black Apron barista you will
be pleasantly surprised with both the level of knowledge and the results of
the double espresso. It may not be on the level that that you have come to
expect from the fruits of your home roast labors but it is certainly
passable. 
Even though the two experiences and not on exactly the same par, I liken the
experience to dining out in that the level- or expectation- of quality for a
certain dish is different from establishment to establishment and sometimes
quite different from what I expect from my own labors. 
Cheers,
Tom

2) From: Leo Zick
All baristas in all starbucks wear black aprons, from what ive seen.
Am I missing something?
I was impressed last week in texas though, needed a coffee fix, so went into
a starbucks and ordered a small decaf iced coffee. They didn't have decaf
iced, so the barista said she could make me a decaf americano, and ice it.
I said sure, go for it.
She made the americano, mixed it well into ice, added some sugar, mixed
until it melted, added some milk, and a bit more ice, and stirred more. I
was impressed with the time she spent on the drink more than the drink
itself. :)
The sad news - the drink cost me the same amount as 1/2 lb a beans.lol

3) From: Brett Mason
Thanks Tom, good note.  I do find their "Lightnote" blends to be
closer to the coffee roasts which I now appreciate. And I was TOTALLY
the Starbucks nut - I knew where every Starbucks was at every city I
visited on business, people used to ask me.
I have found a way to get back at Starbucks.  I am trademarking the
name "OPEN" and forbidding its use by other institutions....
Brett
On 12/20/06, Tom Ulmer  wrote:
<Snip>
-- 
Cheers,
Bretthttp://homeroast.freeservers.com

4) From: Leo Zick
Amex may alrady have that.
Open is their small biz service.

5) From: Dan Bollinger
<Snip>
LOL!   As in the "Open Coffee Shop"  Your registered non-word trademark could be 
a logo that looks like a cheesy neon sign.  :)  Dan

6) From: Dan Bollinger
<Snip>
Even if they did, it wouldn't matter, it is in a different 'class'.  Dan
<Snip>

7) From: Dan Bollinger
Perhaps you are confusing the skill with the product?http://www.starbucks.com/ourcoffees/black_apron_featuredbatch.asp?category%5fname=black+apron+exclusives<Snip>

8) From: Leo Zick
So I can open a clothing store and name it pepsi?

9) From: bb
Copyright law is a little fishy, but I think it has something to do with how
attached the name is to your product.

10) From: Brett Mason
Sure Leo - just don't use OPEN in your window without paying the license fee...
On 12/20/06, Leo Zick  wrote:
<Snip>
-- 
Cheers,
Bretthttp://homeroast.freeservers.com

11) From: Dan Bollinger
Very likely, just don't use their logo.  :)    Look at all the company names 
using 'Cadillac'.
<Snip>

12) From: Tom Ulmer
I very well may be the one missing something; through casual conversation it
was offered that this is the designation given to someone who meets their
coffee master requirements.

13) From: Tom Ulmer
It is quite likely I am confused. Here is an excerpt from a reference
article I found on a quick search:
"The name Black Apron Exclusives is synonymous with expertise, commitment
and passion," continues Hay. "The Black Apron is a rare honor bestowed upon
the most knowledgeable buyers, roasters, tasters and Coffee Masters at
Starbucks, and it represents the pinnacle of what we have to offer: coffees
we search the world to find. Coffees only obtainable in small amounts. And
coffees that, regardless of origin, are the best of the exceptional -- much
like the black apron-clad individuals who inspired their name."
Coinciding with the launch of Black Apron Exclusives coffees is the national
roll-out of Starbucks Coffee Master program. The program includes additional
coffee education for every Starbucks barista, as well as an advanced program
for select store partners. The advanced program features online training and
covers such areas as coffee buying, tasting, and home brewing. Upon
certification, each new Coffee Master is awarded a black apron and becomes
the recognized authority on coffee for his or her store. With a refined
palate and excellent communication skills, a Starbucks Coffee Master
organizes and leads coffee seminars and tastings for Starbucks partners and
customers."

14) From: Leo Zick
I think the way it works, and I know the jd's here will correct me, is that
the trademarked name must be unique and catchy.
From the gov:
"A TRADEMARK is either a word, phrase, symbol or design, or combination of
words, phrases, symbols or designs, which identifies and distinguishes the
source of the goods or services of one party from those of others. A service
mark is the same as a trademark except that it identifies and distinguishes
the source of a service rather than a product." Furthermore, "a mark for
goods appears on the product or on its packaging, while a service mark
appears in advertising for the services." 
Similar to a patent, you cant just take a common word and trademark it.
'coffee', cant be trademarked, but 'coffomocholatoe' probably could be.
 You also cant trademark names of living ppl (unless they consent), govt
insignias, the us flag..
Cadillac cant be trademarked in itself b/c it's a word,but a unique writing
with a symbol of it could be.
Pepsi, I think, can be, and is, b/c its not a 'word'

15) From: Leo Zick
Ill walk by a few around here (there are at least 4) and see.
Thinking about it, there may be green aprons as well. But, if I see at least
1 black apron in each store (they are only 1-2 blocks apart each), im going
to discount the recognized authority on coffee part.
Lol

16) From: Vicki Smith
I assume that is the reason product naming has switched gears and now 
most names are *made up*. Cadillac was not, rather it derives from the 
title of the fellow who founded Detroit.
vicki
Leo Zick wrote:
<Snip>

17) From: Dan Bollinger
Tom, it doesn't sound like you were confused at all.  That says that we may see 
store owners wearing black aprons. Odd that it didn't include barista skills in 
that list.  Dan
<Snip>

18) From: bb
Starbucks Barista skills?
Press short
Press tall
Press grande
Press venti
Bill

19) From: miKe mcKoffee
<Snip>
Maybe not so odd since *$ has gone with Super-Automatic espresso machines.
Barista skills not really necessary, just how to make their copious list of
foo-foo drinks from "shots" pulled by the machine itself from grind to tamp
to pull not the (choke-choke) "Barista" who just pushes a button to start
the process. Calling a *$ "Barista" a "Barista" is an insult to real
Baristas who work at perfecting their craft though technically the term is
correct as someone who prepares/serves coffee beverages.
Kona Konnaisseur miKe mcKoffee
URL to Rosto mods, FrankenFormer, some recipes etc:http://mdmint.home.comcast.net/coffee/Rosto_mod.htmUltimately the quest for Koffee Nirvana is a solitary path. To know I must
first not know. And in knowing know I know not. Each Personal enlightenment
found exploring the many divergent foot steps of Those who have gone before.

20) From: Justin Marquez
On 12/20/06, miKe mcKoffee  wrote:
<Snip>
AMEN!
Safe Journeys and Sweet Music
Justin Marquez (CYPRESS, TX)

21) From: Tom Ulmer
Where do real baristas work and do they only exist in places like Chicago or
Seattle or in SCAA competitions? Certainly there must be baristas at
Starbuck's interested in perfecting their craft?

22) From: Leo Zick
Lol. That's a good question. Based on his definition, there must be about 5
of them in the country

23) From: bb
You have to seek them out (non Starbucks).  Speak to them when you go to
shops, you'll quickly find out who cares, who doesn't, and who will at least
care for YOU.
I live in St. Louis, which is a big enough town that it should result in a
quality shot.  Sadly, I know of only one shop that has Baristas that care to
the level I'd like them to, and they unfortunately are not the shop with the
best beans.  They do have pretty good beans though, and the attention to
detail results in an excellent shot, but not a "god shot".
The shop that has the best beans/espresso blend, unfortunately does not
employ an even keeled level of barista.  They have a few from time to time,
but on the whole it can be a bit hit or miss.  They have some new employs
that seems to care, and just don't have their skills up to where they could
be yet.  Hopefully they hang around long enough to get there.

24) From: Sandy Andina
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On Dec 20, 2006, at 8:18 AM, Brett Mason wrote:
<Snip>
Unfortunately, most *$ brew it double-strength so that customers will  
still get their consistent "signature taste."
Sandy
www.sandyandina.com
www.sass-music.com
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On Dec 20, 2006, =
at 8:18 AM, Brett Mason wrote:

I do find their "Lightnote" = blends to be

closer to the coffee roasts which I now = appreciate.

Unfortunately, most *$ brew it = double-strength so that customers will still get their consistent = "signature taste." Sandywww.sass-music.com
= = --Apple-Mail-310--641534187--

25) From: Mike Chester
<Snip>
Theoretically this is true.  I am not a lawyer and even they often have 
trouble with copyright law, but if I understand correctly, a company can use 
the name of another company provided there is "little or no chance of 
confusing the two companies."  The example that I have heard used is that a 
person could manufacture a shampoo and call it Microsoft, for that 
micro-soft feel.  While technically, this would probably be legally, since 
it would be unlikely that someone would think that the software company made 
shampoo, in practice,  Microsoft has enough money and lawyers to tie you up 
in court until you give up or go bankrupt.  So, once again, there is a big 
difference between theory and practice.  Here is another example.  There 
used to be a restaurant about a mile down the road from Ford Motor Company 
world headquarters in Dearborn, Michigan.  They had a large sign out front 
in the shape of a blue oval with the word FOOD in script lettering.  Ford 
hit him with enough threats of action, that he quietly gave up, though he 
may have had a good case if he went to court.  Even IF he had won, which was 
not a slam dunk, it would have cost him everything he had and it was just 
not worth it.
Mike Chester

26) From: Sandy Andina
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if only they'd reinstall REAL espresso machines for them to use....
On Dec 20, 2006, at 9:08 AM, Tom Ulmer wrote:
<Snip>
Sandy
www.sandyandina.com
www.sass-music.com
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if only they'd reinstall REAL =
espresso machines for them to use....
On Dec 20, 2006, at =
9:08 AM, Tom Ulmer wrote:
It is quite likely I am confused. Here is an excerpt = from a referencearticle I found on a quick = search: "The name Black Apron Exclusives is synonymous with = expertise, commitmentand passion," continues = Hay. "The Black Apron is a rare honor bestowed uponthe most knowledgeable buyers, roasters, tasters and = Coffee Masters atStarbucks, and it represents the = pinnacle of what we have to offer: coffeeswe = search the world to find. Coffees only obtainable in small amounts. = Andcoffees that, regardless of = origin, are the best of the exceptional -- muchlike the black apron-clad individuals who inspired = their name." Coinciding with the launch of Black Apron Exclusives = coffees is the nationalroll-out of = Starbucks Coffee Master program. The program includes = additionalcoffee education for every = Starbucks barista, as well as an advanced programfor select store partners. The advanced program = features online training andcovers such = areas as coffee buying, tasting, and home brewing. Uponcertification, each new Coffee Master is awarded a = black apron and becomesthe = recognized authority on coffee for his or her store. With a = refinedpalate and excellent = communication skills, a Starbucks Coffee Masterorganizes and leads coffee seminars and tastings for = Starbucks partners andSandywww.sass-music.com
= = --Apple-Mail-311--641313975--

27) From: Sandy Andina
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well, they do still STEAM manually.......badly, like bubble-bath, but  
manually. However, I was amazed one day to see a primitive rosetta  
atop a breve I ordered at their Hinsdale IL Tollway Oasis kiosk--but  
I've never seen that barista again.
On Dec 20, 2006, at 9:47 AM, miKe mcKoffee wrote:
<Snip>
Sandy
www.sandyandina.com
www.sass-music.com
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well, they do still STEAM =
manually.......badly, like bubble-bath, but manually. However, I was =
amazed one day to see a primitive rosetta atop a breve I ordered at =
their Hinsdale IL Tollway Oasis kiosk--but I've never seen that barista =
again.
On Dec 20, 2006, at 9:47 AM, miKe mcKoffee =
wrote:
-----Original = Message-----From: homeroast-admin= s.sweetmarias.com [mailto:homeroast-adm= in] On Behalf Of Dan = BollingerSent: Wednesday, December 20, = 2006 7:34 AM Tom, it doesn't sound like you were confused at = all.  That says = that we may see store owners wearing black aprons. Odd that it = didn't include barista skills in that = list.  Dan = Maybe not so odd since *$ has gone with = Super-Automatic espresso machines.Barista = skills not really necessary, just how to make their copious list = offoo-foo drinks from "shots" pulled by the = machine itself from grind to tampto pull not = the (choke-choke) "Barista" who just pushes a button to startthe process. Calling a *$ "Barista" a "Barista" is = an insult to realBaristas who work at perfecting = their craft though technically the term iscorrect = as someone who prepares/serves coffee = beverages. Sandywww.sass-music.com
= = --Apple-Mail-312--641072991--

28) From: Sandy Andina
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They are alive and well in indie shops in places you might not  
expect--Marquette and Escanaba, MI, Apex and Monroe, NC, Zionsville,  
IN--and some you might--Brooklyn, Washington DC, Arlington, VA,   
College Park, MD, Madison, WI, even a bookstore (Liberties) in Boca  
Raton, FL (or at least the last time I shopped there). And those are  
just the places where I've ordered espresso.
On Dec 20, 2006, at 12:03 PM, Leo Zick wrote:
<Snip>
Sandy
www.sandyandina.com
www.sass-music.com
--Apple-Mail-313--640469875
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They are alive and well in indie =
shops in places you might not expect--Marquette and Escanaba, MI, Apex =
and Monroe, NC, Zionsville, IN--and some you might--Brooklyn, Washington =
DC, Arlington, VA,  College Park, MD, Madison, WI, even a bookstore =
(Liberties) in Boca Raton, FL (or at least the last time I shopped =
there). And those are just the places where I've ordered =
espresso.
On Dec 20, 2006, at 12:03 PM, Leo Zick =
wrote:
Lol. That's a good question. = Based on his definition, there must be about 5of them in the country  -----Original = Message-----From: Tom Ulmer [mailto:tom] Sent: = Wednesday, December 20, 2006 12:59 PMTo: homeroast= s.comSubject: RE: +Starbucks--Black = Apron Where do real baristas work and do they only exist = in places like Chicago orSeattle or in = SCAA competitions? Certainly there must be baristas atStarbuck's interested in perfecting their = craft?Sandywww.sass-music.com
= = --Apple-Mail-313--640469875--

29) From: Leo Zick
Only walked by one today, but I think youre right, they all had on green
aprons.  My mistake :)

30) From: True, Dennis W. FC1 (CVN69)
Ahh but I really mess with there heads when I order my drink:
"Yes I would like a Six Shot, Grande, Heavy Whipping Cream 4 Splenda
Latte"
Most baristas have no idea until I educate them how to make it then the
store would adopt me and the drink becomes the "Dennis Latte" then I
discovered home roasting and I haven't bought a drink at *$ since......
I used to drink 2 of those every day (now you know why I own stock) 
Dennis
AKA
FC1(SW) Dennis W. True
Safety Dept
USS Dwight D. Eisenhower (CVN 69)
FPO AE 09532-2830
HG/DB and Z&D roasting in the Arabian Gulf
 "On station and on point 135 and counting down..." 
Starbucks Barista skills?
Press short
Press tall
Press grande
Press venti
Bill

31) From: miKe mcKoffee
How do you work at "perfecting your craft" as a Barista on a
Super-Automatic? Where do "real" Baristas work? I could name dozens and
dozens of places Vancouver/Portland area. (none of them a *$)
miKe 
<Snip>
<Snip>

32) From: Sandy Andina
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Just came back from Metropolis--Tony pulled a naked portafilter  
triple of Red Line for me on the shop's brand new 3-group Kees Van  
Der Westen Mirage, customized with the Metropolis logo.  Automatic  
preinfusion, too. "G-d shot" doesn't even BEGIN to describe it. Then  
he let me steam some milk. Oooohh....it's enough to make me quit  
being a barrister to be a barista!!!!  His baristi are the luckiest  
ones in Chicago!
On Dec 20, 2006, at 8:33 PM, miKe mcKoffee wrote:
<Snip>
Sandy
www.sandyandina.com
www.sass-music.com
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Just came back from =
Metropolis--Tony pulled a naked portafilter triple of Red Line for me on =
the shop's brand new 3-group Kees Van Der Westen Mirage, customized with =
the Metropolis logo.  Automatic preinfusion, too. "G-d shot" doesn't =
even BEGIN to describe it. Then he let me steam some milk. =
Oooohh....it's enough to make me quit being a barrister to be a =
barista!!!!  His baristi are the luckiest ones in =
Chicago!
On Dec 20, 2006, at 8:33 PM, miKe mcKoffee =
wrote:
How do you work at "perfecting = your craft" as a Barista on adozens of places = Vancouver/Portland area. (none of them a *$)   -----Original = Message-----From: homeroast-admin= s.sweetmarias.com [mailto:homeroast-adm= in] On Behalf Of Tom UlmerSent: Wednesday, December 20, 2006 9:59 AM Where do = real baristas work and do they only exist in places like = Chicago orSeattle or in SCAA competitions? = Certainly there must be baristas atStarbuck's = interested in perfecting their craft?

33) From: stereoplegic
bb wrote:
<Snip>
Not quite that easy, dude. Stop by just about any location at 8am: Line 
out the door, if they're lucky they're a lobby-only store (no 
drive-thru), two full urns of bold brew running out after 15min, bitchy, 
spoiled customers interrupting the line to complain, "I said i wanted my 
latte HOT! This is only 180!" (WTF?). Other bitchy, spoiled, impatient 
customers not waiting to hear their drink called and grabbing yours 
instead, which then has to be remade. These guys hustle.

34) From: Jeremy DeFranco
FWIW, did you know that Starbucks employees are not allowed to say, "small",
"medium", or "large"? That's pretty sad when you could lose your job for
something like that. When I must go to a Starbucks, I always use the words
"small", "medium", or "large" to order. I don't like having to order the
"Starbucks Way". BTW, I was in a Starbucks a couple days ago, and ordered a
small cappucino. The chump behind the machine went to froth the milk. He
just put the pitcher under the steam wand, and walked away to go check his
cell phone, and then proceeded to go in the back room to look at his cell
phone some more! I looked at him in shock, as he purposely tried to ignore
me from the back room. I looked at the counter, and there was a left-over
drink sitting there that no one had claimed. I took it, and walked away.
Medium Chai Latte- a bit sweet, but interesting... Charbucks, Akkk!! Don't
get me started....

35) From: Tom Ulmer
I use a lever and feel that an electric pump is defeatist in nature to
perfecting an espresso pull. This is my opinion and I realize it's probably
contrary but good to excellent shots are pulled every weekend at my place
and yes, I confess to being maybe a bit too involved with my espresso
machine.
The northwest area seems to have an abundance of quality coffee shops as
well as microbreweries and such. It must be something in the water or people
are simply looking for indoor activities.
In the area I live it's easy to find a shot of coffee but it's really not a
gourmet thing - more like an ounce of instant energy and there is a general
lack of interest by the consuming public to really raise the bar. "Foo-foo"
coffee drinks ring the tills so a barista looking to make a living around
here must be adept at that or starve trying to convince folks they don't
know what they want.
Anyway, when I run across someone that knows what I'm looking for when I ask
for a short double it's nice.

36) From: Leo Zick
It may not be good, but it certainly is its own little empire.
Besides, what other coffee shop provides nutritional info for its drinks?

37) From: Leo Zick
This is a multi-part message in MIME format.
a tea with foamed milk?
i think i just threw up a little in my mouth  
From: Jeremy DeFranco [mailto:jeremy.defranco] 
Sent: Thursday, December 21, 2006 5:52 AM
To: homeroast
Subject: +Starbucks--Black Apron
FWIW, did you know that Starbucks employees are not allowed to say, "small",
"medium", or "large"? That's pretty sad when you could lose your job for
something like that. When I must go to a Starbucks, I always use the words
"small", "medium", or "large" to order. I don't like having to order the
"Starbucks Way". BTW, I was in a Starbucks a couple days ago, and ordered a
small cappucino. The chump behind the machine went to froth the milk. He
just put the pitcher under the steam wand, and walked away to go check his
cell phone, and then proceeded to go in the back room to look at his cell
phone some more! I looked at him in shock, as he purposely tried to ignore
me from the back room. I looked at the counter, and there was a left-over
drink sitting there that no one had claimed. I took it, and walked away.
Medium Chai Latte- a bit sweet, but interesting... Charbucks, Akkk!! Don't
get me started. ... 

38) From: Brett Mason
 I use both the automatic metering of water
and the manual on/off of water into my cup.  I do like the ease of
pulling several shots and knowing the water will go in as I have
selected, and won't keep going...
It's an ADD thing...  I get my shot all ready, I flush the grouphead,
load and pack my grind, thortamp it, get everything in place, hit the
button, hey - did you see that?  I think it's an owl, but I'm not
sure...
OK so I am never sure, and when I am back, it's nice to know I don't
have Mason Lake on the floor in front of my espresso machine.  After
all, hey look - there's a Cardinal feeding on the finch food.  Really
pretty too.  So St. Patrick's Day should be great after all!
Hope everyone has a great Fourth of July!
Brett
On 12/21/06, Tom Ulmer  wrote:
<Snip>
-- 
Cheers,
Bretthttp://homeroast.freeservers.com

39) From: miKe mcKoffee
No one said *$ employees didn't need good customer service skills, just that
Barista skills are NOT a requirement (or even desired by *$).
miKe 
<Snip>

40) From: Tom Ulmer
I had absolutely no idea that the cardinal/finch thing predicated a great
St. Patrick's Day. A merry President's day to you as well...

41) From: Brett Mason
It's the ADD thing.  I am absolutely the best coffee geek - until a
roast is maybe 2/3 done, or I am pulling shots, or performing first
brew in the Clarity (imagine grounds, bloom, heat, and this thick
brown chunky soup all over my counter)...
Then the most amazing things happen. I have begun setting the timer
for when the roast should be alkmost ready, just to remind me to get
back invloved before my Vesuvius Char Blend makes an entrance...
Wishing you a great Valentines Day as well,
Brett
On 12/21/06, Tom Ulmer  wrote:
<Snip>
-- 
Cheers,
Bretthttp://homeroast.freeservers.com

42) From: Justin Marquez
On 12/21/06, Jeremy DeFranco  wrote:
<Snip>
Ummmm... was this your first visit to a *$'s ?
Safe Journeys and Sweet Music
Justin Marquez (CYPRESS, TX)

43) From: Eddie Dove
Rwanda Migongo Bourbon is not as good through the nose ...
Eddie
On 12/21/06, Brett Mason  wrote:
<Snip>

44) From: MichaelB
Eddie,
Perhaps to avoid stains we need to wear black aprons while reading these
emails...
On 12/21/06, Eddie Dove  wrote:
<Snip>
--
MichaelB

45) From: Jeremy DeFranco
A chai latte is coffee w/ steamed milk that has been mixed w/ chai mix
---a tea with foamed milk?
i think i just threw up a little in my mouth


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