HomeRoast Digest


Topic: *$ in the WSJ (11 msgs / 253 lines)
1) From: Kevin
If anyone has access to the Wall Street Journal, there is an article on the
dispute between *$ and Ethiopia.  It's a good article that shows *$  doesn't
know squat about good coffee, just good marketing IMHO.  I can't email the
link  b/c the www.wsj.com is a subscription  web site.  Essentially *$
doesn't want Ethiopia to trademark names like Sidamo, Harar, Yirgacheffe,
etc b/c the coffee will cost them more $$.
-- 
My home coffee roasting blog:http://homecoffeeroastblog.blogspot.com/Kevin

2) From: Leo Zick
This is a multi-part message in MIME format.
cutnpaste?
 
whats +*$?  
From: Kevin [mailto:hokies1999] 
Sent: Monday, March 05, 2007 5:33 AM
To: homeroast
Subject: +*$ in the WSJ
If anyone has access to the Wall Street Journal, there is an article on the
dispute between *$ and Ethiopia.  It's a good article that shows *$  doesn't
know squat about good coffee, just good marketing IMHO.  I can't email the
link  b/c the www.wsj.com is a subscription  web site.  Essentially *$
doesn't want Ethiopia to trademark names like Sidamo, Harar, Yirgacheffe,
etc b/c the coffee will cost them more $$.
-- 
My home coffee roasting blog:http://homecoffeeroastblog.blogspot.com/Kevin 

3) From: Kevin
*$ = Starbucks
I think there may be legal issues with cutting and pasting from the WSJ's
site.
<Snip>

4) From: Leo Zick
wsj.com:
(i)     You may occasionally distribute a copy of an article, or a  
portion of an article, from a Service in non-electronic form to a few  
individuals without charge, provided you include all copyright and  
other proprietary rights notices in the same form in which the notices  
appear in the Service, original source attribution, and the phrase  
"Used with permission from The Wall Street Journal Online" or "Used  
with permission from Barron's Online." Please consult the Dow Jones  
Reprints web site if you need to distribute an article from a Service  
to a larger number of individuals, on a regular basis or in any other  
manner not expressly permitted by this Agreement.
           (ii)     You may occasionally use our "E-mail This" service  
to e-mail an article from a Service to a few individuals, without  
charge. You are not permitted to use this service for the purpose of  
regularly providing other users with access to content from a Service.
Quoting Kevin :
<Snip>

5) From: Rusty
I would be willing to have wsj email this story to a few, if interested.
On 3/5/07, Leo Zick  wrote:
<Snip>

6) From: Charles Haire
This is a multi-part message in MIME format.
follow this link to view the story thru CNN.http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/05/8401343/index.htm

7) From: Leo Zick
This is a multipart message in MIME format.
Thx for the link.
Starbucks is going to screw over the entire industry with tricks like this.
I hope it can be stopped.
From: Charles Haire [mailto:cehaire] 
Sent: Monday, March 05, 2007 9:44 PM
To: homeroast
Subject: RE: +*$ in the WSJ
follow this link to view the story thru CNN.http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/05/8401343/index.htm

8) From: Justin Marquez
On 3/5/07, Leo Zick  wrote:
<Snip>
Starbuck's profit last year was 7.8 billion. I wonder if that is more
than the GNP of Ethiopia? In any case, it certainly looks bad.
Safe Journeys and Sweet Music
Justin Marquez (CYPRESS, TX)

9) From: TERRY TITSWORTH
I don't think it has been reported here yet so I will present the good
news....
As many of you may remember, *$'s had threatened a local roaster/cafe with
the power of the mighty *$'s Law Brigade because the owner of the Tulsa
DOUBLESHOT refused to roll over and change their name to please Char Vader
and the Mindless Empire. Having stood up to the Assault the Tulsa DOUBLESHOT
has rose victorious. *$ sent the owner of DOUBLESHOT a simple letter stating
that they had "closed their files on this incident."
Hazza...or what ever the old shout was ....
TerryT
On 3/5/07, Leo Zick  wrote:
<Snip>
-- 
Start HOT and work your way Down...
Peppers AND Coffee.
[|:{O....[|:{U...
(I'm the tall guy in the middle)

10) From: Justin Marquez
On 3/6/07, TERRY TITSWORTH  wrote:
<Snip>
Why would anyone confuse "Doubleshots" with "Starbuck's"?  (Why would
anyone confuse "Starbuck's" with a "coffee house", for that matter...)
Safe Journeys and Sweet Music
Justin Marquez (CYPRESS, TX)

11) From: TERRY TITSWORTH
I agree, but....*$'s believed that Brian Franklin (owner of the DOUBLESHOT)
was performing an illegal act by using a word that had been 'Spoken' by the
Mighty OZ of coffee... in other words They had pasted the word Doubleshot on
one of their canned "Espresso/Cappo/Frappo drinks" thereby causing the
Universe the recognise the "word" as a Charbuck Icon Trademark...
I tried to post a link, but I couldn't capture it (It's archived and I ain't
that smart), so here is the story...
 Tulsa Business Takes On Starbucks
KOTV - 2/26/2007 8:09 PM - Updated 2/27/2007 6:12 AM
Chalk one up for the "little guy." A Tulsa coffee shop took on coffee chain
giant Starbucks and won. The News On 6's Ashli Sims reports the coffee clash
started over a name.
Tulsa's DoubleShot Coffee Company is a java junkie's olfactory heaven. And
mixed in with the fragrant coffee beans and fresh espresso is the scent of
victory.
"It was a surprise to all of us," DoubleShot owner Brian Franklin said. "I
was pretty excited."
Excited that a nerve-wracking, coffee-chugging half-year long legal battle
was over. It all started last March when Brian Franklin got a letter from
java-giant Starbucks. The company claimed Franklin's use of the name
Doubleshot infringed on their trademarked beverage.
"I just thought it would go away and then they started stretching it out and
made it look like they were going to sue me," said Franklin. "So I didn't
know what was going to happen."
Franklin says it literally came down to a space in the sign on his door. He
says Starbucks offered cash to get him to separate double and shot. But this
David decided to take on Goliath. "Just because they're wrong, and I'm not
going to bow down to somebody who's wrong, who's breaking the law; doing
their own thing. I can't do it," Franklin said.
Seven months after the first Starbucks correspondence, the company sent
Franklin another letter. He says he had no idea he'd come out on top.
"Even if it went away and they didn't file a lawsuit, I didn't think they
would send a letter that said that they were closing their files, which they
did," he said.
Business keeps pouring into the DoubleShot, and Franklin keeps a framed
reminder for all of the "little guys" out there. "If the bully in the
courtyard is messing with you, don't give up," he said. "Stand up for what's
right."
Starbucks says Brian Franklin may not use the Doubleshot name in reference
to any ready-to-drink beverages. But he says every coffee shop in the
country has a "double shot," which is two shots of espresso.
On 3/6/07, Justin Marquez  wrote:
<Snip>
-- 
Start HOT and work your way Down...
Peppers AND Coffee.
[|:{O....[|:{U...
(I'm the tall guy in the middle)


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