HomeRoast Digest


Topic: Objective and the Internet > Re: +Objective Coffee Cupping and Scoring? (61 lines)
1) From: Jason
Lynne,
I will say this and have virtually zero experience in the coffee
world, however your insights sound like they are serving you well.  As
someone that has done many courses on marketing, and I have to relate
this to a topic that is totally off the subject of coffee, which some
may disagree with, I will give you the story as it was given to me.
This type of advertising does not stop on the internet, it is actually
perpetuated by the internet.
Background:
I have about 10 years shooting experience, and 4 of them doing product
testing for the industry.  I have 3 years precision shooting
experience and to put simple, on the range I can tell you if you are
handing me crap or if you really have developed a new "good" product.
Basic simple facts:
The perpetuation of marketing is to sell a product.  The Perpetuation
of a paid advertiser is to help make the product sell.  These are the
most basic of marketing principles, in modern day.
Previous experience:
An instructor of mine who has more real life and verifiable
credentials then what we call "the secret squirrel" in the shooting
world being that person who is so top secret he really doesn't exist
and never did, because his experience is a complete farce.  Was
reviewing for a magazine at the time.  When he returned what was a
very poor review, on several scopes (because they broke during the
range exercise) was told he they would not publish a review of that
nature because they were an advertiser and that would cost them
business.
I can go on from here for hours, but will leave it at a very basic
minimum of saying, don't believe everything you read.  Just because
someone took the time to write it doesn't make it true.
On the total side note regarding K-cup:
While to the purest, which the most vocal on this list tend to be, and
even the newbie like myself attempting to work toward coffee brewing
perfection, and really understanding more about the industry, and how
people view and taste coffee, its flavors, and nuances.
The K-cup can make a fair (on a scale of 1-10 an 6-8) depending on the
cup in the machine.  I have one so I don't have to run flavored coffee
though my brewer any longer, and oh I got it on sale cheap at Kohl's
one day.  I found flavored coffee, made whatever was coming after it
in the drip machine taste funny.  (left over flavor) However, I also
enjoy flavored coffee from time to time.
I will say in my basic understanding of coffee at this moment there is
no way anything I have had out of a K-cup would even come close to a
comparison of any home roast batch, good or bad.  I think it more like
the apples to oranges conversations.  (did it really take me that long
to get to that point?? guess so....)
On 5/1/07, Lynne Biziewski  wrote:
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