HomeRoast Digest

Topic: Brain Free (in-store) Roasting (15 msgs / 287 lines)
1) From: Vicki Smith
This link of for a plug'n'play ventless roaster for high end grocery 
stores and speciality shops. Give a look.http://www.freshroastsystems.com/index.htmlvicki

2) From: Aaron
Very interesting link Vicky, but I hate to even think what they will 
charge for that thing and as always, the more gadgets it has, the more 
stuff that can.. and eventually will go wrong.... god I  hope it doesn't 
run on windows, now THAT would truly be a cup of steaming UGH!!

3) From: Vicki Smith
 From the website, it looks as if the company that makes it takes a cut 
for every pound sold--no upfront capital costs. It also looks like they 
supply the green beans. I'm not sure if there are costs beyond that for 
training and support. The machine is designed for shops that sell a 
minimum of 20 pounds a day.
The technology is what intrigues me--cleanroom filters, some sort of 
specialized proprietary cooling. I'd be interested it sampling the coffee.
Aaron wrote:

4) From: Aaron
no upfront capital costs, but what about operating costs.. they dont 
mention that much...... how much do they rape you on the cost of those 
new filters you have to change every 30 pounds or whatever.
its just like printers... yah they'll sell you a super snazzy does 
everything in supurb color printer for 89 bucks, because the thing takes 
6 different ink cartridges that they will hit you with 18 bucks a pop 
for... the consumables is where they get you.
I also would like to try some of the coffee, it looks like some of it's 
already pre roasted and you just mix and match into your bag or 
something.....  but I somehow doubt they take the care and love that 
SM's does when getting their bulk beans  and probably go for the cheap 
lots to make more per pound....

5) From: Vicki Smith
I didn't see anything that suggested that it is pre-roasted. It appears 
that employees roast the coffee, bag it and then sell it as fresh roast 
(which it is). Several things got my attention--one ss that the roast 
cycles are 8-13 minutes long. I assume that is dependent on the degree 
of roast. I have no idea how the roasting is actually done, but that 
seems like a short roast cycle.
The consumables will, no doubt, be expensive. The big deal is the 
business model, I suppose. The smallish places that might be interested 
in this machine, aren't buying enough coffee to get much of a quantity 
discount (in contrast to places like Safeway et al), but are high end 
enough to be able to get premium prices. If their profit margins are 
better, and their sales more robust, using this sort of set-up--with the 
company providing greens and then taking a cut for each pound of roasted 
coffee sold--then it will make sense to folks in that sort of business.
IMO, they aren't seeking to compete with SM; they are competing with 
places that have big bins of stale beans and with boutique roasters.
Aaron wrote:

6) From: Rich
This gizmo is for the trendy, upscale market where they draw the customers who want to bee trendy 
but are "just too busy" to do it right.  It will be big in the larger cities where there is a higher "I want 
to be trendy" population density.  Way too much work in roasting your own coffee.
On Sun, 06 May 2007 07:44:35 -0600, Vicki Smith wrote:

7) From: Aaron
8 to 13 really isn't that short a cycle for roasting.  they probably are 
not doing much more than a pound at a time... for most orders... and an 
I roast can crank out a very nice roast in as little as 7 minutes on 
some batches... ... yes granted it's a smaller batch but in perspective 
that is n't that much of a wait for your beans.   Thing is, with 
todays's society of spoiled americans and their instant gratification I 
want it NOW attitudes, will folks be willing to wait the 15 minutes for 
their beans to be done?   In a grocery store this'd not be an issue as 
you punch up your order and by the time you get done going through an 
isle or two your coffee is ready.... but in a starbucks mentality 
setting, where they are beeping their horns in the drivethrough (like 
that's going to speed it up) crying because their latte swill grande 
took 4.21 minutes to get...and (gasp) they had to put down their cell 
phone to grab the glass..... well it might not go over too well waiting 
for your roast.
How they do it, without ventilation Id say umm, err. possibly IR,.. is 
it drum or fluid bed, i don't know, if it was designed properly you 
could like put it in an oven or hot box that's 500 degrees and recirc 
the air through the beans to heat them up to where needed.... that'd 
limit the smoke and keep the heat in....since it's just going round and 
round in there, then filter the smoke out at the end...  I might write 
to them to get a brocure just to get some information... very 
interesting concept here indeed.

8) From: Vicki Smith
I have a feeling the cycles include cooling time as well, Aaron.
Aaron wrote:

9) From: Rich
Along with the cell phone, do not forget the bottle of water......
On Sun, 06 May 2007 09:55:08 -0400, Aaron wrote:

10) From: miKe mcKoffee
Regardless it's (unknown & speculative) faults, it highly likely would offer
a far cry better and fresher roasted coffee than those rows of 'silos' with
roasted god knows when beans or shelved bags with 6 months to a year "best
if used by" dates let alone preground canned crap. Probably not using as
high quality greens as a top Artisan Roaster or SM. But then home roasting
is not for everyone.
It appears to be shop owner extremely labor unintensive with the customer
doing there own roast(s) and little up front cost. So what if the
inventor/mfg makes their profit on the back end based on sales. They put the
money into R&D and manufacturing and the store using it is making a profit
on an item they didn't even have to spend money on.
Pacific Northwest Gathering Vhttp://home.comcast.net/~mckona/PNWGV.htmKona Kurmudgeon miKe mcKoffee
URL to Rosto mods, FrankenFormer, some recipes etc:http://mdmint.home.comcast.net/coffee/Rosto_mod.htmUltimately the quest for Koffee Nirvana is a solitary path. To know I must
first not know. And in knowing know I know not. Each Personal enlightenment
found exploring the many divergent foot steps of Those who have gone before.
Sweet Maria's List - Searchable Archiveshttp://themeyers.org/HomeRoast/

11) From: Mark Bartkowiak
This is a multi-part message in MIME format.
I sure hope they put a back door into this one so I can step away from =
my HG/BM roaster for bathroom breaks. What a small businessman has to do =
to stay ahead of the other guy.  
Just Kidding! I don't have enough family to put into each of these =
Mark B. Midland, NC

12) From: Bob
This is a multi-part message in MIME format.
You mean you have not mounted your HG onto a hair dryer stand yet? Added =
a couple of little bungi cords as extra tie-downs and I can sit and read =
away while the beans roast away. Seriously hands free.http://www.target.com/gp/detail.html/sr=1-1/qid=1178483838/ref=sr_1=_1/602-9061820-1564627?ie=UTF8&asin=B0002VQ0WO

13) From: raymanowen
"[Grocery store] employees roast the coffee"
Where does the line form? I just gotta have some. And the beans come from..?
The roast cycle seems short? How about the rest cycle? I know- just ask the
"Has this coffee been aged?"
"How much of a rest cycle did you want, sir?"
"We have some of that- This is special coffee. It maintains its age for up
to a year."
The multitasking Store Cat doesn't just chase mice any more.
Where are they, so I can plan my next vacation somewhere else...
Cheers -RayO, aka Opa!
Get you some!

14) From: Tom & Maria - Sweet Maria's Coffee
freshroast systems has been around forever. at the scaa show there 
was an amazing roaster that was quite similar from neuhaus/neotec, 
who along with sivetz is really the originator of fluid bed roasting. 
but both are so, so expensive! actually, probat has small fluid bed 
roasters that you see in europe, but not here (at least i have never 
seen or heard of one in the US).
the loring roasters are amazing, and produce a really good roast. 
there's a lot of computer control and I know it takes a while to get 
the bugs out on each install. flying goat coffee up in healdsburg has 
one now, and equator here in san francisco. they start at 75,000 for 
the 30 lb model, quite an investment.
                   "Great coffee comes from tiny roasters"
            Sweet Maria's Home Coffee Roasting  -  Tom & Maria
                      http://www.sweetmarias.com                Thompson Owen george_at_sweetmarias.com
     Sweet Maria's Coffee - 1115 21st Street, Oakland, CA 94607 - USA
             phone/fax: 888 876 5917 - tom_at_sweetmarias.com

15) From: Floyd Lozano
that's awesome, for my wife's salary i can roast enough coffee in one pop to
last me half a year!!!
On 5/7/07, Tom & Maria - Sweet Maria's Coffee 

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