HomeRoast Digest


Topic: $700-$1500 roasters RE: +Re: Behmor 1600 (4 msgs / 171 lines)
1) From: John Moody
The $1k hottop is not flying off the shelves, so why would anyone want to
compete in such a small market?  In the US, liability for roaster fires
requires serious thought as well.
As long as home roasting smokes and smells funny, I can't see it going much
beyond hobby status, similar to home beer brewing.
John

2) From: Tom & Maria - Sweet Maria's Coffee
I agree fully. by the way, the new hottop is very nice- a well 
designed interface with a nice big screen. the main reason i havent 
rushed to offer it is simply time - it takes me a lot of time to 
really look over and test a roaster, and i just havent had the time 
to devote to the machine. this is a very, very heavy cupping cycle 
right now, and on top of fatherhood, oh boy...
by the way, we have some new products coming soon. we are getting 
yama brewers back (have been brewing all my coffee this week with a 
yama/cona glass rod combo), new manual drip stuff, new presses, new 
espresso/cleaner brushes. nothing major, just good basic stuff.
Tom
<Snip>
--
                   "Great coffee comes from tiny roasters"
            Sweet Maria's Home Coffee Roasting  -  Tom & Maria
                      http://www.sweetmarias.com                Thompson Owen george_at_sweetmarias.com
     Sweet Maria's Coffee - 1115 21st Street, Oakland, CA 94607 - USA
             phone/fax: 888 876 5917 - tom_at_sweetmarias.com

3) From:
The original HT I bought from Tom in 2003 is cranking very well thanks.
I was going to get the digital upgrade but decided since I really like/am very happy with my HT results why fool around with it? 
If another roaster comes along that can do a better job then my original HT I will take a look; keeping it clean, using clean/new rear filters (read I still want to make a totally washable filter for it) will assure you HT a long lasting life.
After resding Eddie Dove's review on homeroasters.org I was really tempted to buy at Gene Cafe. His 500 =, by now, roasts in a short time frame clearly give the Gene Cafe a hight score.
Do I need a Gene Cafe along with my Hot Top, not really. But it is tempting.
I do have my RK drum that I use for larger roasts.
ginny
---- John Moody  wrote: 
<Snip>

4) From: Brentley Beerline
The lack of home roaster choices and availability has everything to do with
the addressable market.
I own an Iroast-2 that I got in December.  For what I paid for it, sometime
in July or so we will have gone through enough beans for it to pay for
itself (decent ROI). I calculate this out at a savings of about $7/week as
we go through a pound a week.   Had I got a more expensive unit the payback
period would be on the order of years at $7/week.  A commercial type sample
roaster would be economically un-tenable without some sort of commercial
business involved.  
I of course have to balance this with the fact that since live in Oakland CA
I can get stuff directly from Tom and Maria anytime that I need it, as well
as a couple of other custom roasters .  
One of the local enthusiasts and I were talking about roasting about 2
months ago, and he told me that since he could not match the quality of the
local roast stuff without getting a really expensive sample roaster, that he
wasn't even going to try, to easy to get great coffee was his response.
Since I sometimes miss a week of roasting I can attest that the stuff that I
buy from my local roasters has much more body that the stuff from my
I-Roast.
Now switch over to the mass market, where people are stoked that you can get
a 5 LB brick of charbucks at costco for net to nothing, take it home and
drink.  They are fighting not just the cost and ROI battle but also the time
battle.  Not everyone wants to spend the time it takes to have their own
great coffee. 
The other interesting experience I had was at a Williams Sonoma, watching a
sales guy sell one of those flavored pod machines, his closing line, (since
I was looking at the Elektra they had out) was simple, heat it up, pop in
the cartridge, hit go, and you have something as good as Pete's for way
less.  He also ripped starbucks saying that the pod machine would produce
better coffee.  Being a sales guy myself, I did not mess up his sale, but it
was frustrating where the bar is set for some people.
The person who mentioned beer making was on track, there used to be a number
of beer making stores that sold yeasts and other things to enable you to
brew your own beer.  Over time these have all disappeared into a very small
niche market and most consumers buy their beer pre-brewed.
The addressable market is small, and even if you have 100% of not a lot, you
still have not a lot.


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