HomeRoast Digest


Topic: espresso spotting (5 msgs / 123 lines)
1) From: Sandy Andina
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"Sopranos" fans recall a few weeks ago that when Carmela's Krups  
steam toy bit the dust when trying to serve a cup to Paulie, she then  
got a gift from him of a Elektra Micro Casa a Leva, and was later  
heard to cuss "you need a pilot's license to operate this thing." She  
made a comment about it arriving in a box from Williams-Sonoma, which  
leads me to believe there was some sort of product placement deal  
with (probably) W-S or (not as likely) Elektra. But what amazed me  
was on a commercial last night for Colonial Penn Insurance, which  
took place in a kitchen, right there on the counter between shill Ed  
McMahon was none other than a Pasquini Livia 90 (not the automatic  
model).  Either they shot this in someone's real kitchen or the set  
decorator is an espresso maven.
Sandy Andina
www.sandyandina.com
www.myspace.com/sandyandina
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"Sopranos" fans recall a few =
weeks ago that when Carmela's Krups steam toy bit the dust when trying =
to serve a cup to Paulie, she then got a gift from him of a Elektra =
Micro Casa a Leva, and was later heard to cuss "you need a pilot's =
license to operate this thing." She made a comment about it arriving in =
a box from Williams-Sonoma, which leads me to believe there was some =
sort of product placement deal with (probably) W-S or (not as likely) =
Elektra. But what amazed me was on a commercial last night for Colonial =
Penn Insurance, which took place in a kitchen, right there on the =
counter between shill Ed McMahon was none other than a Pasquini Livia 90 =
(not the automatic model).  Either they shot this in someone's real =
kitchen or the set decorator is an espresso maven.
 Sandy =
Andinawww.sandyandina.comwww.myspace.com/sandyandina=


= = --Apple-Mail-40-1019403901--

2) From: Brentley Beerline
The Elektra has been given prominent display in a couple of catalogs I have gotten from W/S and the store in Emeryville, CA (just north of Oakland) has one on display.  To my dismay when we went to register there they made me an espresso from a Jura automatic that was mostly void of crema, given that I actually want to get married I suffered through the espresso.
----- Original Message ----
From: Sandy Andina 
To: homeroast
Sent: Wednesday, June 6, 2007 9:21:06 PM
Subject: +espresso spotting
"Sopranos" fans recall a few weeks ago that when Carmela's Krups steam toy bit the dust when trying to serve a cup to Paulie, she then got a gift from him of a Elektra Micro Casa a Leva, and was later heard to cuss "you need a pilot's license to operate this thing." She made a comment about it arriving in a box from Williams-Sonoma, which leads me to believe there was some sort of product placement deal with (probably) W-S or (not as likely) Elektra. But what amazed me was on a commercial last night for Colonial Penn Insurance, which took place in a kitchen, right there on the counter between shill Ed McMahon was none other than a Pasquini Livia 90 (not the automatic model).  Either they shot this in someone's real kitchen or the set decorator is an espresso maven.
Sandy Andina
www.sandyandina.com
www.myspace.com/sandyandina

3) From:
I recall both, all companies by big bucks for a mention on a show.
I see tons of apple powerbooks all over shows and commercials, they pay!
ginny
---- Sandy Andina  wrote: 
<Snip>

4) From: Leo Zick
i asked a manager at W-S about this.. obviously not the most pure
information at his level, but probably a good indicator of things.
he said they review products from many manufacturers, develop relationships
with those interested, and choose machines that best fits their customer
profile, whats reliable, easy to work with, and is a new or trendy product.
that explains the influx of brevilles and jura/capressos, but not the
standalone elektra.  either way, its a good push into the general public!
<Snip>

5) From: Brentley Beerline
The "flagship stores" (I have 2 within 10 miles of me, including the main store in San Francisco) are bigger and have more stuff.  They have an elektra on display along with the grinder.  The grinder is compact and very very shiny.    It is also 995 and very expensive.  
----- Original Message ----
From: Leo Zick 
To: homeroast
Sent: Thursday, June 7, 2007 6:08:20 AM
Subject: Re: +espresso spotting
i asked a manager at W-S about this.. obviously not the most pure information at his level, but probably a good indicator of things.
he said they review products from many manufacturers, develop relationships with those interested, and choose machines that best fits their customer profile, whats reliable, easy to work with, and is a new or trendy product. 
that explains the influx of brevilles and jura/capressos, but not the standalone elektra.  either way, its a good push into the general public!
---- Sandy Andina  wrote:
<Snip>


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