HomeRoast Digest


Topic: OT: Marketing and Re: +Turkish Coffee (2 msgs / 41 lines)
1) From: JanoMac
This is EXACTLY what happened with boxed cakes in the USA and parts of
Europe. After WW I and into WW II, the US Army had contracted sources to
make both instant coffee and instant baked goods so they could cut down on
shipping size/weight and avoid spoilage in storage. "Just add water" was
their goal. Food manufacturers learned how to dehydrate eggs and make them
useful in dry baked goods like pancakes, beads and cakes straight out of the
box. 
After the war, they put the stuff into nice packages and the boxes stayed on
the shelves...a total flop in the USA and Britain.
The manufacturers removed the dried egg and told ladies that they could make
a wonderful cake by adding an egg and either milk or weater, and then mix
the batter themselves. The addition of the "personal touch" in the making of
the cake did the trick. The cake-in-a-box became the new "standard" for most
American households by the mid-50s, such that very few (sadly) still make
cakes from scratch.
Kirk
<Snip>

2) From: raymanowen
Yoke been on me!
We got the Kitchen Aid mixer for the dough hook and other accessories. We
really made some dynamite whole grain breads and cinnamon rolls. Green
coffee in the Deep Bowl has recently been the target of my Heat Gun, as have
the 4 Bread Machines. Prostitution? Probably.
Irish Soda bread is so simple, it don't take no stinkin' machine. Probably
going to try some Bagel and EVO Tortilla dough on the dough cycle- hope it
does as well as it does with coffee on that cycle.
Cheers -RayO, aka Opa!
Gringos and tortillas


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