HomeRoast Digest


Topic: OT: TV taste test - DC (12 msgs / 964 lines)
1) From: Stephen Carey
You had to see to believe it, actually, no you didn't, you would 
believe it just when told.
One of the local TV news programs ran an unscientific taste test to 
see if people could pick out their favorite coffee from a line of 7 
of them.  The major chain stores were in there, along with 
McDonald's, the stations own brew, and others.
It was a sad site.  After listening to the "taste testers" explain 
that they could pick theirs out with no problem, most of them liking 
Starbuck's, they all got confused.  Out of the 10 people or so, only 
one picked the cup with Starbuck's in it.  The program did not say if 
that was the lady's favorite drink.
The story rested on the concept of would people pay the price 
increase at Starbuck's.  Apparently, and it was hard to tell with how 
it was done, the group was made up of Starbuck's lovers.  Well, with 
only one picking it, other coffees were also picked.  They included 
Dunkin Donuts, the stations swill, 7-11, and a bunch of them were tied.
One thing about it was that those interviewed said that they would 
pay whatever they had to in order to get their Starbuck's hit in the 
morning.  I think to be fair to many of the people, they were basing 
what they liked as being a strong coffee, which to them means more caffeine.
I am sure others on here saw it.  It would have been nice to have one 
of this groups roast in their, but that doesn't mean they would have 
picked it.  Not if they were looking for what you consider to be a 
strong cup, but it is really a bit burned or over done, you just are 
going to pick what you know.  Plus, Starbuck's is everywhere, so it 
must be the best - that was kind of how I felt the story left it.
They then went on to show footage of and announce the world champion 
barrista. A very odd juxtaposition.
All the best,
Stephen

2) From: Sandy Andina
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Mickey D's always had better coffee than Charbucks--they discard it  
after 20 minutes--even before switching to "specialty" blends. Dunkin  
Donuts, Denny's and Krispy Kreme, when fresh, are also much better  
balanced.  Only the better indie shops and chains (e.g.,  
Intelligentsia) do better.
On Aug 3, 2007, at 5:11 PM, Stephen Carey wrote:
<Snip>
Sandy Andina
www.sandyandina.com
www.myspace.com/sandyandina
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Mickey D's always had better =
coffee than Charbucks--they discard it after 20 minutes--even before =
switching to "specialty" blends. Dunkin Donuts, Denny's and Krispy =
Kreme, when fresh, are also much better balanced.  Only the better =
indie shops and chains (e.g., Intelligentsia) do better.
On =
Aug 3, 2007, at 5:11 PM, Stephen Carey wrote:
You had to see to believe it, actually, no you = didn't, you would believe it just when told. One of = the local TV news programs ran an unscientific taste test to see if = people could pick out their favorite coffee from a line of 7 of = them.  The major chain = stores were in there, along with McDonald's, the stations own brew, and = others. It was a sad site.  After listening to the "taste = testers" explain that they could pick theirs out with no problem, most = of them liking Starbuck's, they all got confused.  Out of the 10 people or so, = only one picked the cup with Starbuck's in it.  The program did not say if = that was the lady's favorite drink. The story rested on the concept = of would people pay the price increase at Starbuck's.  Apparently, and it was hard = to tell with how it was done, the group was made up of Starbuck's = lovers.  Well, with only = one picking it, other coffees were also picked.  They included Dunkin Donuts, = the stations swill, 7-11, and a bunch of them were tied. One = thing about it was that those interviewed said that they would pay = whatever they had to in order to get their Starbuck's hit in the = morning.  I think to be = fair to many of the people, they were basing what they liked as being a = strong coffee, which to them means more caffeine. I am = sure others on here saw it.  = It would have been nice to have one of this groups roast in = their, but that doesn't mean they would have picked it.  Not if they were looking for = what you consider to be a strong cup, but it is really a bit burned or = over done, you just are going to pick what you know.  Plus, Starbuck's is = everywhere, so it must be the best - that was kind of how I felt the = story left it. They then went on to show footage of and announce = the world champion barrista. A very odd juxtaposition. All the = best, Stephen homeroast mailing listhttp://li=sts.sweetmarias.com/mailman/listinfo/homeroastTo change your personal list settings (digest = options, vacations, unsvbscribes) go to http://=sweetmarias.com/maillistinfo.html#personalsettings = Sandy = Andinawww.sandyandina.comwww.myspace.com/sandyandina=

= = --Apple-Mail-3--432449854--

3) From: Sandy Andina
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Oh, and it cracks me up when TV stations do these "exposés" and when  =
Starbucks ends up at the bottom, crow that they're "exploding the  
myth of gourmet coffee." If they only knew.....
On Aug 3, 2007, at 5:11 PM, Stephen Carey wrote:
<Snip>
<Snip>
<Snip>
<Snip>
<Snip>
<Snip>
Sandy Andina
www.sandyandina.com
www.myspace.com/sandyandina
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Oh, and it cracks me up when TV =
stations do these "exposés" and when Starbucks ends up at the bottom, =
crow that they're "exploding the myth of gourmet coffee." If they only =
knew.....
On Aug 3, 2007, at 5:11 PM, Stephen Carey =
wrote:
You had to see to believe it, = actually, no you didn't, you would believe it just when told. One of = the local TV news programs ran an unscientific taste test to see if = people could pick out their favorite coffee from a line of 7 of = them.  The major chain = stores were in there, along with McDonald's, the stations own brew, and = others. It was a sad site.  After listening to the "taste = testers" explain that they could pick theirs out with no problem, most = of them liking Starbuck's, they all got confused.  Out of the 10 people or so, = only one picked the cup with Starbuck's in it.  The program did not say if = that was the lady's favorite drink. The story rested on the concept = of would people pay the price increase at Starbuck's.  Apparently, and it was hard = to tell with how it was done, the group was made up of Starbuck's = lovers.  Well, with only = one picking it, other coffees were also picked.  They included Dunkin Donuts, = the stations swill, 7-11, and a bunch of them were tied. One = thing about it was that those interviewed said that they would pay = whatever they had to in order to get their Starbuck's hit in the = morning.  I think to be = fair to many of the people, they were basing what they liked as being a = strong coffee, which to them means more caffeine. I am = sure others on here saw it.  = It would have been nice to have one of this groups roast in = their, but that doesn't mean they would have picked it.  Not if they were looking for = what you consider to be a strong cup, but it is really a bit burned or = over done, you just are going to pick what you know.  Plus, Starbuck's is = everywhere, so it must be the best - that was kind of how I felt the = story left it. They then went on to show footage of and announce = the world champion barrista. A very odd juxtaposition. All the = best, Stephen homeroast mailing listhttp://li=sts.sweetmarias.com/mailman/listinfo/homeroastTo change your personal list settings (digest = options, vacations, unsvbscribes) go to http://=sweetmarias.com/maillistinfo.html#personalsettings = Sandy = Andinawww.sandyandina.comwww.myspace.com/sandyandina=

= = --Apple-Mail-4--432367427--

4) From: Stephen Carey
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but they will take the ad dollar every time!
I do want to make one thing clear, in no way was 
what I said an indication about the people in the 
story other than their coffee tastes.  I 
absolutely don't want to give off a "better than 
thou" attitude.  To me it just shows we all can 
be conned, led, and fed information and it all 
becomes fact to us.  To these folks Starbuck's 
was gourmet coffee and "better" than they can 
make "at home before work."  So, it says they 
know little about coffee, but for all I know they 
are the most caring and giving people in the  world.
At 06:39 PM 8/3/2007, you wrote:
<Snip>
tmarias.com/mailman/listinfo/homeroast
<Snip>
ias.com/maillistinfo.html#personalsettings
<Snip>
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but they will take the ad dollar every time!
I do want to make one thing clear, in no way was what I said an
indication about the people in the story other than their coffee
tastes.  I absolutely don't want to give off a "better than
thou" attitude.  To me it just shows we all can be conned, led,
and fed information and it all becomes fact to us.  To these folks
Starbuck's was gourmet coffee and "better" than they can make
"at home before work."  So, it says they know little about
coffee, but for all I know they are the most caring and giving people in
the  world.
At 06:39 PM 8/3/2007, you wrote:
Oh, and it cracks me up when =
TV
stations do these "exposés" and when Starbucks ends up at the
bottom, crow that they're "exploding the myth of gourmet
coffee." If they only knew.....
On Aug 3, 2007, at 5:11 PM, Stephen Carey wrote:
You had to see to believe it,
actually, no you didn't, you would believe it just when told.
One of the local TV news programs ran an unscientific taste test to see
if people could pick out their favorite coffee from a line of 7 of
them.  The major chain stores were in there, along with McDonald's,
the stations own brew, and others.
It was a sad site.  After listening to the "taste testers"
explain that they could pick theirs out with no problem, most of them
liking Starbuck's, they all got confused.  Out of the 10 people or
so, only one picked the cup with Starbuck's in it.  The program did
not say if that was the lady's favorite drink.
The story rested on the concept of would people pay the price increase at
Starbuck's.  Apparently, and it was hard to tell with how it was
done, the group was made up of Starbuck's lovers.  Well, with only
one picking it, other coffees were also picked.  They included
Dunkin Donuts, the stations swill, 7-11, and a bunch of them were
tied.
One thing about it was that those interviewed said that they would pay
whatever they had to in order to get their Starbuck's hit in the
morning.  I think to be fair to many of the people, they were basing
what they liked as being a strong coffee, which to them means more
caffeine.
I am sure others on here saw it.  It would have been nice to have
one of this groups roast in their, but that doesn't mean they would have
picked it.  Not if they were looking for what you consider to be a
strong cup, but it is really a bit burned or over done, you just are
going to pick what you know.  Plus, Starbuck's is everywhere, so it
must be the best - that was kind of how I felt the story left
it.
They then went on to show footage of and announce the world champion
barrista. A very odd juxtaposition.
All the best,
Stephen
homeroast mailing list
http://lists.sweetmarias.com/mailman/listinfo/homeroastTo change your personal list settings (digest options, vacations,
unsvbscribes) go to
http://sweetmarias.com/maillistinfo.html#personalsettingsSandy Andina

www.sandyandina.com

www.myspace.com/sandyandina
--=====================_38624234==.ALT--

5) From: Larry Johnson
"There is no such thing as an underestimate of average intelligence."  -
Henry Adams
On 8/3/07, Stephen Carey  wrote:
<Snip>
n
<Snip>
ly
<Snip>
s
<Snip>
can
<Snip>
ut
<Snip>
f
<Snip>
e
<Snip>
s,
<Snip>
up
<Snip>
e
<Snip>
s
<Snip>
  I
<Snip>
as
<Snip>
ut
<Snip>
ou
<Snip>
-- 
Larry J
The greatest pleasure in life is doing what people say you cannot do.  -
Walter Bagehot

6) From: Stephen Carey
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I know, but I just don't want to believe 
it.  And, I don't believe I am better than 
everyone, but watching this "taste" test scared 
me.  Forget that it was coffee, it could have 
been any mainstream product and I think the 
results would have been the same.  But, with 
food, something that hits so many of our senses 
how can people be that far off from even an okay 
cup of coffee?  Just because there are choices 
doesn't mean that any of them are good, some may 
be better than others, or less bad, I guess.  Weird stuff.
At 11:40 AM 8/4/2007, you wrote:
<Snip>
etmarias.com/mailman/listinfo/homeroast
<Snip>
rias.com/maillistinfo.html#personalsettings
<Snip>
marias.com/mailman/listinfo/homeroast
<Snip>
as.com/maillistinfo.html#personalsettings 
<Snip>
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I know, but I just don't want to believe it.  And, I
don't believe I am better than everyone, but watching this
"taste" test scared me.  Forget that it was coffee, it
could have been any mainstream product and I think the results would have
been the same.  But, with food, something that hits so many of our
senses how can people be that far off from even an okay cup of
coffee?  Just because there are choices doesn't mean that any of
them are good, some may be better than others, or less bad, I
guess.  Weird stuff.
At 11:40 AM 8/4/2007, you wrote:
"There is no such thing =
as
an underestimate of average intelligence."  -  Henry
Adams
On 8/3/07, Stephen Carey
<
steve> wrote:
but they will take the ad dollar every time!
I do want to make one thing clear, in no way was what I said an
indication about the people in the story other than their coffee
tastes.  I absolutely don't want to give off a "better than
thou" attitude.  To me it just shows we all can be conned, led,
and fed information and it all becomes fact to us.  To these folks
Starbuck's was gourmet coffee and "better" than they can make
"at home before work."  So, it says they know little about
coffee, but for all I know they are the most caring and giving people in
the  world.
At 06:39 PM 8/3/2007, you wrote:
Oh, and it cracks me up when TV stations do these "exposés"
and when Starbucks ends up at the bottom, crow that they're
"exploding the myth of gourmet coffee." If they only
knew.....
On Aug 3, 2007, at 5:11 PM, Stephen Carey wrote:
You had to see to believe it, actually, no you didn't, you would
believe it just when told.
One of the local TV news programs ran an unscientific taste test to
see if people could pick out their favorite coffee from a line of 7 of
them.  The major chain stores were in there, along with McDonald's,
the stations own brew, and others.
It was a sad site.  After listening to the "taste
testers" explain that they could pick theirs out with no problem,
most of them liking Starbuck's, they all got confused.  Out of the
10 people or so, only one picked the cup with Starbuck's in it.  The
program did not say if that was the lady's favorite drink.
The story rested on the concept of would people pay the price
increase at Starbuck's.  Apparently, and it was hard to tell with
how it was done, the group was made up of Starbuck's lovers.  Well,
with only one picking it, other coffees were also picked.  They
included Dunkin Donuts, the stations swill, 7-11, and a bunch of them
were tied.
One thing about it was that those interviewed said that they would
pay whatever they had to in order to get their Starbuck's hit in the
morning.  I think to be fair to many of the people, they were basing
what they liked as being a strong coffee, which to them means more
caffeine.
I am sure others on here saw it.  It would have been nice to
have one of this groups roast in their, but that doesn't mean they would
have picked it.  Not if they were looking for what you consider to
be a strong cup, but it is really a bit burned or over done, you just are
going to pick what you know.  Plus, Starbuck's is everywhere, so it
must be the best - that was kind of how I felt the story left
it.
They then went on to show footage of and announce the world champion
barrista. A very odd juxtaposition.
All the best,
Stephen
homeroast mailing list
http://lists.sweetmarias.com/mailman/listinfo/homeroastTo change your personal list settings (digest options, vacations,
unsvbscribes) go to
http://sweetmarias.com/maillistinfo.html#personalsettingsSandy Andina
www.sandyandina.com

www.myspace.com/sandyandina
-- 
Larry J
The greatest pleasure in life is doing what people say you cannot
do.  -   Walter Bagehot
homeroast mailing list 
http://lists.sweetmarias.com/mailman/listinfo/homeroastSweet Maria's List - Searchable Archives
http://themeyers.org/HomeRoast/To change your personal list settings (digest options, vacations,
unsvbscribes) go to 
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--=====================_3974031==.ALT--

7) From: Larry Johnson
I didn't mean to come across as overly cynical, but I've been watching this
effect for a long time. It doesn't just apply to food and beverage; it
applies to politics, entertainment, news media, you-name-it. En masse,
people are very programmable, and aiming for the lowest common denominator
is a proven works-every-time (almost) business tactic.
On 8/4/07, Stephen Carey  wrote:
<Snip>
hat
<Snip>
f
<Snip>
n
<Snip>
ly
<Snip>
s
<Snip>
can
<Snip>
ut
<Snip>
f
<Snip>
e
<Snip>
s,
<Snip>
up
<Snip>
e
<Snip>
s
<Snip>
  I
<Snip>
as
<Snip>
ut
<Snip>
ou
<Snip>
-- 
Larry J
The greatest pleasure in life is doing what people say you cannot do.  -
Walter Bagehot

8) From: Stephen Carey
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I see your point and it does, as you say, go way 
past coffee.  But, since this is a coffee list I 
will leave it at that.  I am just stumped by it 
all.  I do live in a Disney-esq kind of world, 
where companies make money and take the best care 
of their customers and all of that.
But more, that people don't really seem to be in 
touch with their own senses.  They seemed to like 
the certain coffees because they were told they 
were good coffees and everyone liked them.  That 
is an "en masse" effect, as you state, and it 
does show the "programmable" portion of people's lives.
I wonder how much I do that.  I know I bought the 
new Panama coffees, at a much higher price than 
SM's normal pricing, because everyone said it was 
great and to try it.  The difference is that I 
will say whether I like it or not or what sort of 
roast I prefer or not.  And, if by some chance I 
don't like it, I will skip it next time.  My bet, 
since I have always loved coffees from Central 
America, is that I will truly enjoy it.  But, I will let you know.
At 01:09 PM 8/4/2007, you wrote:
<Snip>
etmarias.com/mailman/listinfo/homeroast 
<Snip>
rias.com/maillistinfo.html#personalsettings
<Snip>
marias.com/mailman/listinfo/homeroast
<Snip>
as.com/maillistinfo.html#personalsettings 
<Snip>
marias.com/mailman/listinfo/homeroast
<Snip>
as.com/maillistinfo.html#personalsettings 
<Snip>
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I see your point and it does, as you say, go way past
coffee.  But, since this is a coffee list I will leave it at
that.  I am just stumped by it all.  I do live in a Disney-esq
kind of world, where companies make money and take the best care of their
customers and all of that.
But more, that people don't really seem to be in touch with their own
senses.  They seemed to like the certain coffees because they were
told they were good coffees and everyone liked them.  That is an
"en masse" effect, as you state, and it does show the
"programmable" portion of people's lives.  
I wonder how much I do that.  I know I bought the new Panama
coffees, at a much higher price than SM's normal pricing, because
everyone said it was great and to try it.  The difference is that I
will say whether I like it or not or what sort of roast I prefer or
not.  And, if by some chance I don't like it, I will skip it next
time.  My bet, since I have always loved coffees from Central
America, is that I will truly enjoy it.  But, I will let you
know.
At 01:09 PM 8/4/2007, you wrote:
I didn't mean to come across =
as
overly cynical, but I've been watching this effect for a long time. It
doesn't just apply to food and beverage; it applies to politics,
entertainment, news media, you-name-it. En masse, people are very
programmable, and aiming for the lowest common denominator is a proven
works-every-time (almost) business tactic. 
On 8/4/07, Stephen Carey
<steve
> wrote:
I know, but I just don't want to believe it.  And, I don't
believe I am better than everyone, but watching this "taste"
test scared me.  Forget that it was coffee, it could have been any
mainstream product and I think the results would have been the
same.  But, with food, something that hits so many of our senses how
can people be that far off from even an okay cup of coffee?  Just
because there are choices doesn't mean that any of them are good, some
may be better than others, or less bad, I guess.  Weird stuff.
At 11:40 AM 8/4/2007, you wrote:
"There is no such thing as an underestimate of average
intelligence."  -  Henry Adams
On 8/3/07, Stephen Carey
<
steve
> wrote:
but they will take the ad dollar every time!
I do want to make one thing clear, in no way was what I said an
indication about the people in the story other than their coffee
tastes.  I absolutely don't want to give off a "better than
thou" attitude.  To me it just shows we all can be conned, led,
and fed information and it all becomes fact to us.  To these folks
Starbuck's was gourmet coffee and "better" than they can make
"at home before work."  So, it says they know little about
coffee, but for all I know they are the most caring and giving people in
the  world.
At 06:39 PM 8/3/2007, you
wrote:
Oh, and it cracks me up when TV stations do these "exposés"
and when Starbucks ends up at the bottom, crow that they're
"exploding the myth of gourmet coffee." If they only knew.....
On Aug 3, 2007, at 5:11 PM, Stephen Carey wrote:
You had to see to believe it, actually, no you didn't, you would
believe it just when told.
One of the local TV news programs ran an unscientific taste test to
see if people could pick out their favorite coffee from a line of 7 of
them.  The major chain stores were in there, along with McDonald's,
the stations own brew, and others.
It was a sad site.  After listening to the "taste
testers" explain that they could pick theirs out with no problem,
most of them liking Starbuck's, they all got confused.  Out of the
10 people or so, only one picked the cup with Starbuck's in it.  The
program did not say if that was the lady's favorite drink.
The story rested on the concept of would people pay the price
increase at Starbuck's.  Apparently, and it was hard to tell with
how it was done, the group was made up of Starbuck's lovers.  Well,
with only one picking it, other coffees were also picked.  They
included Dunkin Donuts, the stations swill, 7-11, and a bunch of them
were tied.
One thing about it was that those interviewed said that they would
pay whatever they had to in order to get their Starbuck's hit in the
morning.  I think to be fair to many of the people, they were basing
what they liked as being a strong coffee, which to them means more
caffeine.
I am sure others on here saw it.  It would have been nice to
have one of this groups roast in their, but that doesn't mean they would
have picked it.  Not if they were looking for what you consider to
be a strong cup, but it is really a bit burned or over done, you just are
going to pick what you know.  Plus, Starbuck's is everywhere, so it
must be the best - that was kind of how I felt the story left it.
They then went on to show footage of and announce the world champion
barrista. A very odd juxtaposition.
All the best,
Stephen
homeroast mailing list
http://lists.sweetmarias.com/mailman/listinfo/homeroastTo change your personal list settings (digest options, vacations,
unsvbscribes) go to
http://sweetmarias.com/maillistinfo.html#personalsettingsSandy Andina
www.sandyandina.com

www.myspace.com/sandyandina
-- 
Larry J
The greatest pleasure in life is doing what people say you cannot
do.  -   Walter Bagehot
homeroast mailing list 
http://lists.sweetmarias.com/mailman/listinfo/homeroastSweet Maria's List - Searchable Archives
http://themeyers.org/HomeRoast/To change your personal list settings (digest options, vacations,
unsvbscribes) go to 
http://sweetmarias.com/maillistinfo.html#personalsettings
-- 
Larry J
The greatest pleasure in life is doing what people say you cannot
do.  -   Walter Bagehot
homeroast mailing list 
http://lists.sweetmarias.com/mailman/listinfo/homeroastSweet Maria's List - Searchable Archives
http://themeyers.org/HomeRoast/To change your personal list settings (digest options, vacations,
unsvbscribes) go to 
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--=====================_13682937==.ALT--

9) From: raymanowen
Sweet Sandy said:
"Mickey D's always - - discard [coffee] after 20 minutes..."
Ahem- Yours Truly used to get a mug of coffee from The Golden Arches
enroute to a service call. If I got my mug refilled by 0615 (6:15am),
Happy Mac.
I soon realized if I got coffee out of the first or second brew of the
day, per pot, their $Thousands' investment in coffee service equipment
would be justified.
Just for the Helluvit, I applied for a job, explaining that I had some
coffee and equipment experience. Their coffee was "all taken care of,"
with a rotating task schedule [Which meant nobody was responsible, and
that coffee was the last thing on their alleged minds, most of the
time.]
Their motto was, "If you liked your visit, fill out a compliment card;
If not, work it."
I actually did apply at a close by M'Duffs. Glad I didn't follow it up.
Cheers -RayO, aka Opa!
"Good Happens- Damn the clock!"
On 8/3/07, Sandy Andina  wrote:
<Snip>
-- 
"When the theme hits the bass, I dance the Jig!" - -Virgil Fox at the
Mighty Wichita (ex- NYC Paramount) WurliTzer- 1976

10) From: Sandy Andina
I was just parroting back McD's stated company policy--and have been  
lucky enough to never have gotten a stale cup from them.
On Aug 6, 2007, at 4:09 PM, raymanowen wrote:
<Snip>
Sandy Andina
www.sandyandina.com

11) From: Justin Marquez
McD is a frequent stop on a trip for us for both caffeination and for
removal of caffeination residue as well. On numerous occasions the clerk has
asked if want to wait while they put on a fresh pot. Usually we are taking a
travel break anyway and we wait.
It isn't nearly as good as homeroast, but it isn't totally horrid either. I
like it better than " $4 " coffee.
Safe Journeys and Sweet Music
Justin Marquez (CYPRESS, TX)
On 8/6/07, Sandy Andina  wrote:
<Snip>

12) From: Brian Kamnetz
On a recent trip, though it's been years since I stopped at a fast food
joint, I was zoning out and stopped at a Burger King for coffee. The clerk
warned me that BK has "Turbo Coffee". I guess that means it is high in
caffeine. (I was afraid to ask if it had anything to do with Ranger Doug's
horse....) I asked for cream, he asked how many, and thinking back to my
truck-stop-coffee experiences I said "one more than usual". I was surprised
how good it was for fast-food-restaurant coffee. And I think the clerk was
right about "turbo". It really shook the cobwebs out.
Brian
On 8/7/07, Justin Marquez  wrote:
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