HomeRoast Digest


Topic: The Power of Kona Coffee: A Bad News ==> Good News Story (7 msgs / 237 lines)
1) From: MichaelB
What were they thinking???
===
SHAME ON IRONMAN!
"Ironman announces Ironman Organic Coffee, from Guatemala, which will serve
as the official coffee brand of Ironman.  The product will be on-site and
available at this year's Ford Ironman World Championship in Kailua-Kona, HI.
The team realized the need for creating an "ideal" coffee after noticing the
market was limited."
What an insult, importing Guatemalan coffee as the "ideal" coffee into the
heart of Kona!
It will be sold at Lava Java and Unison on Alii Drive.
If you feel this insult as much as we do, please email Ironman at
blair, write a letter to the Editor, and let Lava Java and
Unison know how you feel.
Any questions, comments please to christinesheppard
===
===
IRONMAN COFFEE UPDATE
Hi Christine,
Thanks for reaching out and expressing your concern over the Ironman Organic
Coffee announcement.
We are deeply sorry for the introduction of the branded coffee and apologize
to the Big Island and its coffee community.  This island is the foundation
of the Ford Ironman World Championship and we respect the support that you
have provided over the last 27 years.  Without your support, we would not
have been able to create an experience as well known as Ironman.
We made a mistake in the announcement but our lapse in judgement was not
malicious.  As a goodwill measure, we have removed the M-dot coffee from all
local retail locations and will not move forward with related promotional
activities.
We, at Ironman truly hope that you are able to forgive us for our mistake.
Sincerely,
Blair LaHaye
Director of Communications
Ironman/Iron Girl
727-942-4767 x207
===
===
but all's well that ends well...
--
MichaelB

2) From: Floyd Lozano
They were probably thinking they could source good Guatemalan for 1/3 the
price they could source good Kona ;)
-F
On 10/11/07, MichaelB  wrote:
<Snip>

3) From: Brett Mason
This is a darned shame!
I know people who buy coffee based upon quality, grade, character and
cupping.  Now I realize that in Hawaii maybe this approach is just too
passe.
Frankly HI can keep ALL their Kona, except for what Mike wants.  I could
give a rip, their coffee is overpriced and under-delivers...  Arrogance
deserves its own reward.
Sending a weenie Guat into the heart of the Kona Empire is totally
appropriate!
Brett
On 10/11/07, MichaelB  wrote:
<Snip>
-- 
Cheers,
Bretthttp://homeroast.freeservers.com

4) From: miKe mcKoffee
This is a multi-part message in MIME format.
To some coffees like a good high elevation Kona or good Jamaica Blue
Mountain or Puerto Rico Yauco Selecto, Island coffees, are over priced and
under deliver. Indeed coffees of this type do not slap you in the face. Some
appreciate their extremely smooth balanced cups with delicate dance and
exquisite finish, some do not. To each their own. Over priced? Depends of
point of view. Even if paying say $40 a pound for fresh pre-roasted Kona
that's like fifty cents a brewed cup. Fifty cents a brewed cup, outrageously
over priced or could it be the vast majority of other high quality coffees
from countries with the farmers struggling to make enough to barely survive
are outrageously under priced?  
 
Pacific Northwest Gathering VIhttp://home.comcast.net/~mckona/PNWGVI.htmKona Kurmudgeon miKe mcKoffee
www.mcKonaKoffee.com
URL to Rosto mods, FrankenFormer, some recipes etc:http://www.mckoffee.com/Ultimately the quest for Koffee Nirvana is a solitary path. To know I must
first not know. And in knowing know I know not. Each Personal enlightenment
found exploring the many divergent foot steps of Those who have gone before.
Sweet Maria's List - Searchable Archiveshttp://themeyers.org/HomeRoast/ 
From: homeroast-admin
[mailto:homeroast-admin] On Behalf Of Brett Mason
Sent: Thursday, October 11, 2007 6:12 AM
This is a darned shame!
 
I know people who buy coffee based upon quality, grade, character and
cupping.  Now I realize that in Hawaii maybe this approach is just too
passe.
 
Frankly HI can keep ALL their Kona, except for what Mike wants.  I could
give a rip, their coffee is overpriced and under-delivers...  Arrogance
deserves its own reward.
 
Sending a weenie Guat into the heart of the Kona Empire is totally
appropriate!
Brett
On 10/11/07, MichaelB  wrote: 
What were they thinking???
===
SHAME ON IRONMAN!
"Ironman announces Ironman Organic Coffee, from Guatemala, which will serve
as the official coffee brand of Ironman.  The product will be on-site and
available at this year's Ford Ironman World Championship in Kailua-Kona, HI.
The team realized the need for creating an "ideal" coffee after noticing the
market was limited." 
What an insult, importing Guatemalan coffee as the "ideal" coffee into the
heart of Kona!
It will be sold at Lava Java and Unison on Alii Drive.
If you feel this insult as much as we do, please email Ironman at
blair, write a letter to the Editor, and let Lava Java and
Unison know how you feel.
Any questions, comments please to christinesheppard
===
===
IRONMAN COFFEE UPDATE
 
Hi Christine,
Thanks for reaching out and expressing your concern over the Ironman Organic
Coffee announcement.
We are deeply sorry for the introduction of the branded coffee and apologize
to the Big Island and its coffee community.  This island is the foundation
of the Ford Ironman World Championship and we respect the support that you
have provided over the last 27 years.  Without your support, we would not
have been able to create an experience as well known as Ironman. 
We made a mistake in the announcement but our lapse in judgement was not
malicious.  As a goodwill measure, we have removed the M-dot coffee from all
local retail locations and will not move forward with related promotional
activities. 
We, at Ironman truly hope that you are able to forgive us for our mistake.
Sincerely,
Blair LaHaye
Director of Communications
Ironman/Iron Girl
727-942-4767 x207
===
===
but all's well that ends well...

5) From: Les
My vote is the others are under priced!  That said, the quality of the Kona
coffees I have bought have always been excellent, and worth the price.
Les
On 10/11/07, miKe mcKoffee  wrote:
<Snip>

6) From: Brett Mason
Maybe it's just me, but I come from a long forgotten place called - America
- and there we used to have freedoms.  This included such things as...
"Ironman announces Ironman Organic Coffee, from Guatemala, which will serve
as the official coffee brand of Ironman.  The product will be on-site and
available at this year's Ford Ironman World Championship in Kailua-Kona, HI.
The team realized the need for creating an "ideal" coffee after noticing the
market was limited."
Kunfushis say Kwazee Kops who Dwink Kona Kan't Koeksist  with Kounter
Kaffee....
Your Konas are still overpriced.  Perhaps they taste a bit better, but I
don't think so.  At outrageous prices, I think they're overvalued and
under-deliver...
Good for you, there's more Kona.  How does Ironman get shunned for selecting
a coffee, any coffee?  I think you are in the wrong country, and your leader
killed himself when the allied forces approached...
Just me,
Brett
On 10/11/07, Chris Hardenbrook  wrote:
<Snip>
-- 
Cheers,
Bretthttp://homeroast.freeservers.com

7) From: gin
go ironman,
go brett
lol, lol and lol more...
ginny
---- Brett Mason  wrote: 
<Snip>


HomeRoast Digest