HomeRoast Digest


Topic: Slate article on Starbucks and Mom and Pop Coffee Houses (7 msgs / 211 lines)
1) From: Vicki Smith
http://www.slate.com/id/2180301/Apparently being next to a Starbucks can be very good, indeed.
from the article:
"Strange as it sounds, the best way to boost sales at your independently 
owned coffeehouse may just be to have Starbucks move in next-door."
"Business for independently owned coffee shops has been nothing less 
than exceptional as of late. Here's a statistic that might be 
surprising, given the omnipresence of the Starbucks empire: According to 
recent figures from the Specialty Coffee Association of America, 57 
percent of the nation's coffeehouses are still mom and pops. Just over 
the five-year period from 2000 to 2005—long after Starbucks supposedly 
obliterated indie cafes—the number of mom and pops grew 40 percent, from 
9,800 to nearly 14,000 coffeehouses. (Starbucks, I might add, tripled in 
size over that same time period. Good times all around.) So much for the 
sharp decline in locally owned coffee shops. And prepare yourself for 
some bona fide solid investment advice: The failure rate for new 
coffeehouses is a mere 10 percent, according to the market research firm 
Mintel, which means the vast majority of cafes stay afloat no matter 
where Starbucks drops its stores."
Vicki

2) From: J. Jones
Yep, it use to be that a mom/pop (local roasting house) wanted to be as 
far away from a Starbucks as possible, but in the last couple years, 
it's been better to locate your "local roasting business" as close as  
you want to a Starbucks.  A local roaster can show and varieties of 
beans that they don't have, and also the various roast levels that 
Starbucks does not compete in - bringing an independent coffee roaster 
great business.
Vicki Smith wrote:
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3) From: Sandra Andina
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Probably may have to do with a sign in the window of the indie,  
saying, "now see what the good stuff tastes like...."
On Dec 31, 2007, at 5:54 AM, Vicki Smith wrote:
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<Snip>http://sweetmarias.com/maillistinfo.html#personalsettingsSandy Andina
www.myspace.com/sandyandina
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Probably may have to do with a =
sign in the window of the indie, saying, "now see what the good stuff =
tastes like...."
On Dec 31, 2007, at 5:54 AM, Vicki Smith =
wrote:
http://www.slate.com/id/2180301/= Apparently being next to a Starbucks can be very good, = indeed. from the article: "Strange as it sounds, the best = way to boost sales at your independently owned coffeehouse may just be = to have Starbucks move in next-door." <big = snip> "Business for independently owned coffee shops has been = nothing less than exceptional as of late. Here's a statistic that might = be surprising, given the omnipresence of the Starbucks empire: According = to recent figures from the Specialty Coffee Association of America, 57 = percent of the nation's coffeehouses are still mom and pops. Just over = the five-year period from 2000 to 2005—long after Starbucks supposedly = obliterated indie cafes—the number of mom and pops grew 40 percent, = from 9,800 to nearly 14,000 coffeehouses. (Starbucks, I might add, = tripled in size over that same time period. Good times all around.) So = much for the sharp decline in locally owned coffee shops. And prepare = yourself for some bona fide solid investment advice: The failure rate = for new coffeehouses is a mere 10 percent, according to the market = research firm Mintel, which means the vast majority of cafes stay afloat = no matter where Starbucks drops its = stores." Vicki= homeroast mailing list http://li=sts.sweetmarias.com/mailman/listinfo/homeroast To change your = personal list settings (digest options, vacations, unsvbscribes) go to =http://sweetmarias.com/maillistinfo.html#personalsettings= Sandy Andinawww.myspace.com/sandyandina = --Apple-Mail-27--365086788--

4) From: Stephen Carey
In an interview with Business Week, I think, the 
head guy - 7 years ago - predicted that because 
of the rise of Starbucks there would be a slight 
dip in mom and pops, then a major rise to they 
are all over cities.  He predicted people would 
want more choices than a chain could (or will) 
provide.  He didn't mention the words burned or 
charcoal, just that with the rise of Starbucks we 
would see a 50% increase in mom and pop shops in 
under 10 years and we have.  Like him or not, he knows business, if not=
 coffee!
Stephen
At 06:54 AM 12/31/2007, you wrote:
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 stores."
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5) From: Barry Luterman
Many years ago I worked my way through school by driving a newspaper truck.
I noticed what I thought was a strange phenomenon. If a new stand was opene=
d
near an existing news stand the primary stand would lose some sales. But th=
e
2 stands together  would account for a 25% increase in total sales for me
the distributor.
On Dec 31, 2007 10:39 AM, Stephen Carey  wrote:
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6) From: Brian Kamnetz
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7) From: Brian Kamnetz
Oops, inadvertantly left out Pop Scott... sorry if I am spacing out on
others....
Brian
On Dec 31, 2007 6:54 AM, Vicki Smith  wrote:
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