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Topic: Google "Shopping" - now even more OT (2 msgs / 44 lines)
1) From: Frank Parth
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Anyone whose business depends on clients finding them through search engines can tell you that the Google listings on 
the right side are paid listings that are offered through auctions. The more you offer Google, the closer to thetop 
you're listed. The same applies to any results in a colored bar at the top of the page. The cost is calculated on a 
pay-per-click basis. The more people click on your link, the higher your bill.
But this is better than some search engines which charge you to be listed at all. Google at least will show you as a 
result whether you pay them or not.
There is no charge to be listed on the first page of Google, but a lot of people spend a lot of money tweaking their 
web sites so they rank high.  Anyone who's interested in what the industry calls SEO (Search Engine Optimization) 
should be subscribing to one of the many forums dedicated to this, such as WebProNews at ientrynetwork.net.
Frank Parth
Many of whose clients find my company through Google, Yahoo, MSN, and other search engines.

2) From: Lynne
Frank -
Last year, I was in desperation mode to find some sort of an income, so I
did a crash course on learning all I could on SEO. Thought if I studied long
& hard I could earn enough from writing to support myself.
What I did do was put myself in the worst writer's block I ever experienced,
including those dreaded high school days with the red letter 'corrections'
from teachers. I put too much pressure on myself, (well, lots of that
pressure was my financial situation, but I only added to it). But I did
learn a trick: if one writes interesting, informative articles about the
subject that is somehow connected to one's business (not those copy-cat
stupid, information lacking articles - real ones), with a link to one's own
site in the writer's description, after a while the google ranking could
improve.
It's a free way to get that all-important decent Google ranking.
Eventually I intend to start a website about stuff I'm truly interested in,
and that's what I'll do.
Lynne


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