HomeRoast Digest


Topic: Guatemala - Nescafe (4 msgs / 87 lines)
1) From: Paul Helbert
I've been to Guatemala three times in the past five years for a month each
time. (Trying to beat Spanish into my bone head).
The locals grow great coffee but drink instant Nescafe. Fernando's Kaffee in
Antigua is the exception. Fernando roasts daily right in the front of his
shop and has made arrangements to receive a steady supply from small farmers
in the region. This has allowed him to liberate the several rooms in his
establishment which used to hold a year's worth of green beans. There is a
fellow in San Pedro La Laguna (up the hill on the left above the Panajachel
dock) who is somehow in cahoots with Fernando, has one of his roasters and
also sells a good cup.
Thought of this when I read this morning's post about the similar situation
in Jamaca.
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2) From: Tom & Maria - Sweet Maria's Coffee
<Snip>
I know fernando too - nice little shop with a couple of small sample 
hullers so he can receive the parchment coffee (the only problem with 
it being that the coffee hasn't been density sorted/screened, the 
advantage being that coffee stored in parchment is naturally 
protected. The nescafe situation is typical. Consider too that the 
best beer in many latin american countries is, sadly, heinekin, and 
that every time I try to buy the local teams soccer jersey, i can't 
find it, just a bunch of ronaldhino , rooney, ronaldo, etc etc. I am 
not saying there isn't local pride. But with the coffee situation, 
the term "local consumption" at a mill means the triage coffee, the 
repala which is strip piked at the end of the crop, the unripes, etc. 
Firsts and seconds are for export. The rest is for the internal 
market. There are a growing number of exceptions though.
Tom
--
                   "Great coffee comes from tiny roasters"
            Sweet Maria's Home Coffee Roasting  -  Tom & Maria
                      http://www.sweetmarias.com                Thompson Owen george_at_sweetmarias.com
     Sweet Maria's Coffee - 1115 21st Street, Oakland, CA 94607 - USA
             phone/fax: 888 876 5917 - tom_at_sweetmarias.com
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3) From: Floyd Lozano
And this is probably because they can make more money on export, a LOT
more money, than locals can pay for it.  I think that will change over
time as the coffee economy changes - more money in for the good stuff
can drive better production, commanding higher prices, putting more
money in the local economy, and hopefully bettering their standard of
living to the point where they can afford good coffee (and maybe a
good education and such).  Then again, you wonder if the practices
that drive better quality will eventually become the standard and at
some point, will great coffee become the standard and then
commoditized to the point where it can't command premium prices.
-F
On Wed, Feb 20, 2008 at 12:26 PM, Tom & Maria - Sweet Maria's Coffee
 wrote:
<Snip>
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4) From: Treshell
<Snip>
One of my daughters married a wonderful man from Columbia.  My daughter,
like all of my family, loves great coffee.  When her mother-in-law comes to
visit she brings her own instant Nescafe.  Enough to last a month and even
enough to share.  She is very afraid the USA won't have any good coffee.  So
my daughter, grinds and brews her freshly roasted Columbia while her
mother-in-law happily sips her favorite brought from home instant.
To each his own
Tres
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