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Topic: *$ just bought out... (19 msgs / 448 lines)
1) From: neal
Don't think anyone has posted about this yet, I just read an article that
said *$ just bought the company that makes the clover.
Click here for article
Neal
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2) From: Floyd Lozano
Seems true.http://www.cloverequipment.com/home/On Wed, Mar 19, 2008 at 11:25 PM, neal  wrote:
<Snip>
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3) From: Jason Brooks
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Heard that coming in this morning on NPR's Morning Edition.  I guess the
Clover's will dry up for a while...  The drain on making enough to put one
in every *$ store will take a while.
- --
Jason Brooks
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4) From: Allon Stern
Nope, not April 1 yet.
-
allon
On Mar 20, 2008, at 6:06 AM, "Floyd Lozano"  wrote:
<Snip>
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5) From: Ben Salinas
I'm not too surprised by the move.  They've been testing Clovers out in
Seattle and in Boston for a bit over a month now and it seems like a lot of
people (especially the baristas at Starbucks) are really excited about them.
It wouldn't make any sense for Starbucks to buy 15,000 individual machines
from Clover (even if they could bargain the price down to $8,000
each).  They are better off buying the company and then just paying
cost for them.
Plus, now they can put their logo on the most high tech coffee brewer
out there and further the belief that "Starbucks means quality coffee"
-Ben
On 3/20/08, Allon Stern  wrote:
<Snip>
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6) From: Dave Kvindlog
On 3/20/08, Ben Salinas  wrote:
<Snip>
rather be drinking my own homeroast!  CSA = CSA + 10)
-- 
Dave Kvindlog
iHomeroast
Cedar Rapids, Iowa
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7) From: Allon Stern
I agree it is a smart move. Plus, they can sell it as a low-calorie  
specialty drink.
-
allon
On Mar 20, 2008, at 10:06 AM, "Ben Salinas"   
wrote:
<Snip>
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8) From: Greg Scace
At 11:00 AM 3/20/2008, you wrote:
<Snip>
I'd think a Clover would be pretty insoluble in water and a bit 
crunchy for most folks.
<Snip>
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9) From: Seth Grandeau
It's an interesting move, but I'm not sure if it is a smart one.  I'll be
curious to see how much of a market Starbucks will have for $3 "premium"
cups of coffee (or whatever their final price on this is).
I would think they'd offer something like a "custom" french press pot of
coffee first.  The buyin price is much more manageable.  George Howell's
Coffee Connection (chain in boston that was bought up by starbucks) used to
offer that and it was an interesting idea, but I seldom saw it used.  I
think $100 for a few press pots is a safer investment than buying the
Clover.  But that's just me.
On 3/20/08, Allon Stern  wrote:
<Snip>
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10) From: Ben Salinas
It's actually a relatively unknown fact that you can get a French Press of
any coffee they have at all (or so they claim) Starbucks.  I think they
offer it because they don't brew each of their coffees every day (i.e. one
day they might not have Breakfast Blend, which might be a customer's
favorite).
That being said, I have never actually tried it, but I have seen people do
it.
-Ben
On 3/20/08, Seth Grandeau  wrote:
<Snip>
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11) From: Sandy Andina
The coffee store (at the time, a Gloria Jean's, IIRC) in the Boca  
Raton Town Center mall used to offer individual press pots--even JBM,  
which of course was three times as expensive.
On Mar 20, 2008, at 10:24 AM, Seth Grandeau wrote:
<Snip>
Sandy Andina
www.myspace.com/sandyandina
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12) From: raymanowen
[Checking GAS factor-]
The GAS factor is on a logarithmic scale, currently -13.4, or very low.
Anything that is coffee related and highly recommended by Starbucks baristas
is doomed. Was this their recent "education?"
Maybe they'll have the Versalab turntable ($15Big) or the grinder. For all
the bucks, the anti skating compensation on the turntable was just old
technology in fancy clothing.
"Different" doesn't win races. No one ever bought Bight's race car designs
just to have something different. "Different" might separate you from your
money, but does it taste better?
One form of "Different" I saw was a $395 automatic tamper, based on a $30
Harbor Fright one ton arbor press. They could have ground a Caterpillar
engine exhaust valve flat, concave or convex for the 58mm tamper, and spring
loaded it in the press ram for constant packing force.
Question A is, "Do you want the force you get with their press?"
Assuming we're talking espresso here, begs Question B- "Does it taste
better?"
Starbucks baristas need my rubber tamper- the harder you push it, the more
convex it gets.
The Versalab grinder looks vaguely like a shot shell reloader with an
automatic powder measure. Sure is shiny, though-
 If you handle it right, you'd get more bang for your bucks in the shot...
Cheers, Mabuhay -RayO, aka Opa!
Does it taste better?
a powder measure.
-
....
Cheers, Mabuhay -RayO, aka Opa!
Got Grinder?
On Thu, Mar 20, 2008 at 11:39 AM, Sandy Andina  wrote:
<Snip>
-- 
"When the theme hits the bass, I dance the Jig!" - -Virgil Fox at the Mighty
Wichita (ex- NYC Paramount) WurliTzer- 1976
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13) From: raymanowen
[Checking GAS factor-]
The GAS factor is on a logarithmic scale, currently -13.4, or very low.
Anything that is coffee related and highly recommended by Starbucks baristas
is doomed. Was this their recent "education?"
Maybe they'll have the Versalab turntable ($15Big) or the grinder. For all
the bucks, the anti skating compensation on the turntable was just old
technology in fancy clothing.
"Different" doesn't win races. No one ever bought Bight's race car designs
just to have something different. "Different" might separate you from your
money, but does it taste better?
One form of "Different" I saw was a $395 automatic tamper, based on a $30
Harbor Fright one ton arbor press. They could have ground a Caterpillar
engine exhaust valve flat, concave or convex for the 58mm tamper, and spring
loaded it in the press ram for constant packing force.
Question A is, "Do you want the force you get with their press?"
Assuming we're talking espresso here, begs Question B- "Does it taste
better?"
Starbucks baristas need my rubber tamper- the harder you push it, the more
convex it gets.
The Versalab grinder looks vaguely like a shot shell reloader with an
automatic powder measure. Sure is shiny, though-
 If you handle it right, you'd get more bang for your bucks in the shot...
Cheers, Mabuhay -RayO, aka Opa!
Does it taste better?
a powder measure.
-
....
Cheers, Mabuhay -RayO, aka Opa!
Got Grinder?
On Thu, Mar 20, 2008 at 11:39 AM, Sandy Andina  wrote:
<Snip>
-- 
"When the theme hits the bass, I dance the Jig!" - -Virgil Fox at the Mighty
Wichita (ex- NYC Paramount) WurliTzer- 1976
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14) From: Seth Grandeau
So if there isn't a market for "custom" coffee when it only costs them $100
for equipment (assume they have a few press pots), why do they think there
will be enough market for it when the equipment cost is $10k each (or
whatever you want to call the cost of buying the company)?
I hope it works out, as I think think it's both interesting technology and a
good direction to see Starbucks go (higher quality/less "mass produced"
coffee).  I just think it's financially much riskier than needs be.
On 3/20/08, Ben Salinas  wrote:
<Snip>
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15) From: Ben Salinas
Aww... the difference is that one is "custom coffee" and one
is "custom coffee with SPACE AGE TECHNOLOGY."  There will be so much hype
around putting them in their shop... I mean, they already have "The Best
Espresso in the Neiborhood" (according to the signs they recently placed on
their doors).
While many of us realize that the mapping between coffee beverage quality
and cost of brewing method is non-linear, I don't think the general
population will know this.
But, if they really are going to have special blends (slightly better) for
the Clover, it will probably get more people drinking specialty coffee,
which is good for the industry.
-Ben
On 3/20/08, Seth Grandeau  wrote:
<Snip>
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16) From: Tom Ulmer
The market is built in. The economies of scale in manufacturing the unit
become extremely favorable when let's say there is an instant potential for
10,000 orders. I'm pulling this number straight out of fiction, but I'd
reasonably guess after all is said and done the delivered price for each
unit could easily be under a $1,000 to a company owned store. Brilliant move
if executed properly - in my opinion.

17) From: Brett Mason
Starbucks' move may actually help all the other small shops that want
a Clover as well....
Brett
  "I am Brett Mason, and I approve this message."
On Fri, Mar 21, 2008 at 8:50 AM, Tom Ulmer  wrote:
<Snip>
-- 
Cheers,
Bretthttp://homeroast.freeservers.comHomeroast mailing list
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18) From: Seth Grandeau
Tom, how is the market built in?  If Starbucks has you-pick-the-coffee
french press pots already available in every store and no one wants them
(I've never seen anyone order one), then how does having bigger, fancier
machine create that market?  There is a "gee whiz" factor, but I don't think
there is a market for $3 a cup "you-pick-the-bean" coffee in each of their
stores.
On 3/21/08, Tom Ulmer  wrote:
<Snip>
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19) From: Tom Ulmer
My take was premised generally on the application of the new and improved
brewer rather than the expansion or replacement of the press pot coffee
market. The idea being that the consumer would now be offered a "here it is,
especially brewed for you" cup of quality coffee. Certainly this is only my
opinion and the possibility exists the notion subsequently becomes fodder
for fools.


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