HomeRoast Digest


Topic: Starbucks buys Clover - wow.... (33 lines)
1) From: Tom & Maria - Sweet Maria's Coffee
I had to weigh in on this. when I first saaw the post on the list I 
thought it was a joke.... As someone who is on the fence about the 
Clover (love the idea, like the people, have some reservations about 
the cup) ... I am shocked. A lot of respectable people have been 
cheerleaders for the Clover, and I imagine they feel really burned. 
But think of all those small places that coughed up $11k per machine 
(or a bit more). What's it worth to them now if Starbucks will have 
one just across the street. Clover was part of a quality initiative 
to elevate the level of brewed coffee, to give the independent a 
better chance against the chains. Of course, it's a very savvy move 
by Starbucks, something called "recuperation" in culture studies. But 
it's a sad day for specialty coffee (it that term still means 
anything). Now what the hell is the Mastrena? another robot espresso 
machine ...http://www.starbucks.com/aboutus/pressdesc.asp?idů0Tom
--
                   "Great coffee comes from tiny roasters"
            Sweet Maria's Home Coffee Roasting  -  Tom & Maria
                      http://www.sweetmarias.com                Thompson Owen george_at_sweetmarias.com
     Sweet Maria's Coffee - 1115 21st Street, Oakland, CA 94607 - USA
             phone/fax: 888 876 5917 - tom_at_sweetmarias.com
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