HomeRoast Digest


Topic: Getting (brewed) coffee prices right (2 msgs / 34 lines)
1) From: kevin creason
Interesting article. Don't think I've seen it mentioned on the list.http://www.straight.com/article-159124/enough-diluted-coffees-lets-pay-weight-- 
-Kevin
/* Never argue with an idiot. They drag you down to their level and beat you
with experience. */
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2) From: Seth Grandeau
Interesting article, but it's missing one of the biggest points.  Cost of
rent, facilities, equipment, and labor outweigh the cost of coffee (coffee
shop owners, correct me here if I'm wrong).  Therefor, pricing is much more
about how to extract the most $ from the Customer visit, rather than
worrying about how much coffee is used.
I was surprised to read in the article that an espresso drink could have the
same number of shots in both medium and large.  Sounds to me like those
would be too different drinks, with the large being much more watered
(milked?) down.
On 8/26/08, kevin creason  wrote:
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