HomeRoast Digest


Topic: OT New name for Ohana (3 msgs / 109 lines)
1) From: miKe mcKoffee
FWIW (and it's not much) I think Sasquatch Coffee Roasters is a solid
marketable name for your location. Nobody is going to mistake thinking
you're roasting nothing but "Big Foot"! Sasquatch simply speaks Pacific
Northwest roots. IMO a good choice. OTOH mcKona Koffee was not right for my
location. Can't tell you how many times a customer asked something like "you
only carry Kona coffees" or Hawaiian coffees or some variation, same type
questions for Ohana blend. Ohana might have been a great name for a non-Kona
espresso blend IN Hawaii but not on the mainland. Yes I'll continue to carry
Konas, but that is not a mainstream marketable price point coffee and never
was a component of the Ohana blend. With the new branding I'll no longer
have to answer questions about why the Kona or Hawaiian theme, which had
squat to do with the coffees which is what matters. Nobody's going to ask
"why Nor'west" when based in the Northwest! Well they might, and one answer
is because the domain northwestcoffee.com was already taken:-) Thought about
Vanco or Trapper or Columbia River or many other PNW type names but liked
Nor'west best. Renaming Ohana blend was even harder, so many I'd think of
found to be already used by other roasters. And I didn't think of Delirium.
Consultant I'm working with thought of it. =
Kona Konnaisseur miKe mcKoffeehttp://www.mckoffee.com/Ultimately the quest for Koffee Nirvana is a solitary path. To know I must">http://www.NorwestCoffee.comURL to Rosto mods, FrankenFormer, some recipes etc:http://www.mckoffee.com/Ultimately the quest for Koffee Nirvana is a solitary path. To know I must
first not know. And in knowing know I know not. Each Personal enlightenment
found exploring the many divergent foot steps of Those who have gone before.
Pacific Northwest Gathering VIIhttp://themeyers.org/HomeRoast/=">http://home.comcast.net/~mckona/PNWGVII.htmSweet Maria's List - Searchable Archiveshttp://themeyers.org/HomeRoast/=
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2) From: Joseph Robertson
More OT
Good Work miKe,
Seems we have to spend considerable time in water before we learn about
swimming. The coffee world/biz is vast. Much to learn for this grasshopper.
Almost daily another light comes on. I think customers are my best
brain/idea stimulant next to good 'spro. They say things they notice from
the other side of the counter where I don't get to spend much time.
Cheers,
JoeR
On Tue, Nov 4, 2008 at 9:53 PM, miKe mcKoffee  wrote:
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3) From: Les
Mike,
I really like the name changes.  I hope it translates into more
business for you.  Since I now have reached my self-imposed limit of
10 customers, I decided I need to name my little roasting business.
So rather than being Thor Roasters, I decided on the name "Cascade
Meadows Roaster."  I was Elk hunting up in the Cascades about 30 miles
from the house and took some nice pictures of some meadows, so that is
how I came up with the name.  I have a nice blend that folks seem to
like.  When I was sending it to my parents, I called it the "Minnesota
Blend", when I sent it to my daughter, it was "Dad's Blend."  My new
name is Bugle Blend.  So, I see myself being sucked into the roasting
world.  I just finished doing a set of roasting profiles for a low
grown Nicaragua coffee.  It was fun, and I came up with a nice city
roast profile that makes this coffee sing.  It was fun helping a coop
and its contact here in the USA to get more flavor out of the cup.
One never knows where the association with Sweet Marias might lead.
Les Albjerg
On Tue, Nov 4, 2008 at 9:53 PM, miKe mcKoffee  wrote:
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