HomeRoast Digest


Topic: Instant coffee from *$ !! (13 msgs / 223 lines)
1) From: Scott Miller
Oh, isn't this great news 
Watch out Nestle... the green mermaid is moving in on your turf!http://uk.reuters.com/article/UKNews1/idUKTRE51G2PU20090217cheers,
Scott
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2) From: Sandy Andina
As Jay Leno said last night, the target market is obviously those who  
don't want to wait to pay four bucks for a cup of burnt coffee! I  
suspect it won't taste very different from the brewed stuff available  
in their shops (which, depending on roast or bean characteristic, is  
brewed in such a manner that every varietal tastes the same so patrons  
can be assured of the "Starbucks signature flavor" wherever they roam).
On Feb 17, 2009, at 9:55 AM, Scott Miller wrote:
<Snip>
Sandy Andina
www.myspace.com/sandyandina
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3) From: Sheila
They can get that "signature flavor" much cheaper by buying a bag of 
charcoal.
Sheila
Sandy Andina wrote:
<Snip>
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4) From: Stuart Frankel
Sheila wrote:
<Snip>
Actually, it's not that easy, since the "charcoal
briquettes" that they sell are held together with nasty
chemicals that you don't want to ingest. Real charcoal is
hard to find unless you make it yourself. So, Starbucks
really does fill a market need.
regards,
 Stuart
-- 
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5) From: Jim Couch
Yeah, true but then there are those bothersome decisions to make like, Lump
or Briquette.........
On Tue, Feb 17, 2009 at 10:03 AM, Sheila  wrote:
<Snip>
-- 
111,111,111 x 111,111,111 = 12,345,678,987,654,321
"This is worse than a divorce... I've lost half of my net worth and I still
have my wife.."
Idiots are so much fun. Thats why every village has or wants one. "House"
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6) From: Bonnie Polkinghorn
Sign up now on their website for your free packet!
-Bonnie P.
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7) From: John A C Despres
WOOHOO! Something to make for my friends who don't understand fresh roasted
coffee!
On Tue, Feb 17, 2009 at 11:28 AM, Jim Couch  wrote:
<Snip>
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8) From: Seth Grandeau
FWIW, the instant and single serving markets in Europe are huge.  Much
larger than in the US.  This offering may be more targeted on our European
brothers and sisters, rather than at the US.  And having tried Starbuck's
new Pike's Peak roast, I think it's much improved from the prevously
over-roasted house blends.  It's a servicable cup of coffee when homeroast
is not an option.
On 2/17/09, Jim Couch  wrote:
<Snip>
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9) From: Scott Miller
And the same is true in the Caribbean... I used to do lots of work
there, and seldom saw drip coffee.
cheers,
Scott
On Tue, Feb 17, 2009 at 2:16 PM, Seth Grandeau  wrote:
<Snip>
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10) From: Sandy Andina
Actually, it's "Pike Place" Blend (after the famous Pike Place Market  
in Seattle, where Starbucks opened its first store and still has one  
across the alley today). The overseas market really does get heavily  
into single-serve, since most of the time they buy their coffee drinks  
as single espressos or instant. (In Israel a decade ago, single-serve  
preloaded pourovers were the order of the day for those who didn't  
want Nescafe or where espresso ws not offered.  They were always  
augmented with a little instant coffee among the grounds to strengthen  
the brew and were referred to as "caffe filter" pronounced "feelter").
On Feb 17, 2009, at 2:00 PM, Scott Miller wrote:
<Snip>
Sandy Andina
www.myspace.com/sandyandina
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11) From: Stephen Carey
Hello, all.  Having lived in the Middle East and Europe for a great 
portion of my life, I too saw the singer servings in many a cafe or 
even a home.  I do NOT wish $ any ill will.  I may not like their 
products, but people do.  Plus, people depend on the stores for a 
living, even health care for employees.  I don't wish harm on 
them.  It may not be my thing and I will bypass many a store until I 
can get home to my roasted coffee.
Who am I to say what people should like to drink.  I do let them 
taste the home roasted and they, all but one, love it, but not enough 
to roast it themselves; though they will let me roast it for them and 
pay me.  Personally, I don't get it.
But then again, being half Sicilian, I can't believe anyone would 
purchase and serve gravy or sauce from a bottle or can.  I find the 
best tomatoes, freshest herbs, the best pepperoni, and the whole 
shebang.  It cooks about 7 to 8 hours and it is the only way I will 
eat it, other than the finest Italian restaurants.  Others will use 
Prego or whatever and find it just fine.  I can't imagine serving it 
to a guest, or myself for that matter.  So, it is one's decision, 
likes and dislikes, priorities and what works for them.
If these single packets prop up the company and keep people employed 
I find that just fine; employees can keep the cupboards with some food in them.
Just my thoughts which probably are not the consensus, but our hearts 
have to come in to play as we go through tough times, hand in hand, 
and for us, roaster to roaster.
Stephen
At 04:27 PM 2/17/2009, you wrote:
<Snip>
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12) From: Bob Hazen
I wonder if Shultz has been playing marbles with the bigger kids....
Bob
<Snip>
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13) From: John A C Despres
I agree wholeheartedly, Stephen.
And just for fun, I started an instant coffee throwdown over at HRO,
comparing $* to the other instants out there. In fairness, I know how it
will stand up to my roasts. So I'll compare to other instants just for fun.
On Tue, Feb 17, 2009 at 4:53 PM, Stephen Carey wrote:
<Snip>
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