HomeRoast Digest


Topic: Fwd: Dry Ethiopes (71 lines)
1) From: Howellite
I used to be a part of a wine club between friends.  We would have somebody host a dinner each month where brown paper bags were used to hide the labels often.  We had the same experience where wine we liked was all over the board of price and winery.
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Begin forwarded message:
From: "Mike Chester" 
Date: January 30, 2010 12:11:58 PM EST
To: "A list to discuss home coffee roasting. There are rules for thislist, available athttp://www.sweetmarias.com/maillistinfo.html"
Subject: Re: [Homeroast] Dry Ethiopes
Reply-To: "A list to discuss home coffee roasting. There are rules for this list, available athttp://www.sweetmarias.com/maillistinfo.html"
I have had a couple of classes in wine tasting, including both consumer level and pro level.  In these classes the instructors tried an experiment where one time we were told the prices of the wines before tasting and evaluating and another time after the evaluation.  As you may have guessed, when we knew the prices in advance, the higher priced wines were rated higher, but when we did not know the prices, the evaluations were all over the place with little correlation between score and price.  To be fair, all of the samples were in the $15-50 range.  We did not compare a $5 bottle to a $100 bottle just like you would not compare Maxwell Sludge to fine home roast.
Mike Chester
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From: "Derek Bradford" 
Sent: Saturday, January 30, 2010 11:26 AM
To: "A list to discuss home coffee roasting. There are rules for this list,available athttp://www.sweetmarias.com/maillistinfo.html"
Subject: Re: [Homeroast] Dry Ethiopes
The very best tasters are fooled all the time; the pirates in wine tastings
are great for this.  I think those situations are great opportunities to
demonstrate the importance of taste, quality, and overall enjoyment over
less important attributes like origin.  Maybe this is an opportunity to find
out what it is about Konas your friend likes, to help him understand what it
is that's really important in his coffee experience.
--Derek
On Sat, Jan 30, 2010 at 12:00 PM, John M. Howison wrote:
Tom said one of his dry Sidamos tasted a lot like good Kona, which I
can't afford.
I lied to an affluent friend of mine who loves Kona, and told him that
the cup of City Plus FP Haile Selassie I served him was Kona that I
had paid about six dollars for, green.  He wanted to know where he
could get some at that price.  Is the power of suggestion stronger
than the power of his taste buds?  Should I tell him?
--
Contra muros, mater rubicolla
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