HomeRoast Digest


Topic: [homeroast]Specialty coffee ultra fancy packaging trend (19 lines)
1) From: Edward Bourgeois
I've been noticing a trend of the top specialty roasters using really
fancy and I assume expensive packaging on their better/special
coffees. Of course this can be an advantage for the larger players for
attracting customers who might be impressed by this kind of bling but
has little to do with coffee. Not sure how others feel about this but
I find it quite discouraging.
-- 
Ed Bourgeois aka farmroast
Amherst MA.http://coffee-roasting.blogspot.com/Homeroast mailing list
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