HomeRoast Digest


Topic: My take on the SCAA Anaheim (11 msgs / 371 lines)
1) From: David Marley
Don't know if you were all interested, but I thought I would bring you the
"consumer" report for the SCAA thing this weekend.  I was able to attend on
Monday with free passes, so that was exciting.  I was able to walk away with
15 lbs. of green coffee samples from tons of booths. (I felt the weight of
my accomplishment as I walked to my car).  I wanted to share just a few of
my insights.
1.  SCAA conference is definitely aimed at "people in the business."  My
name tag said "other" and when they found out I was just a home roaster
looking at all the stuff, some of the places pretty much wrote me off
because I wasn't a potential sale.  Which I understand to some degree, but
their attitude reflects back to their product.  The Rancillio people were
GREAT.  They had no qualms about showing me their new things and never made
me feel insignificant.  The Mazzer people, La Cimbali and a few others were
very unfriendly.  But enough about that... Many booths were for packaging,
or huge roasters (Diereich), but that wasn't what I was interested in. Also,
they have so many high end multi group machines that I didn't feel
comfortable around.  They kept asking for business cards so it was
intimidating with all the questions!  I did get some good mocha smoothies
though and my wife scored some tea.
2.  Hearthware booth had a prototype roaster to replace the Precision.  It
will have a LCD display so you can adjust the temp electronically.  It also
will have controllable vents to help those back east who have to contend
with cold weather.  They were really nice at the booth and said the roaster
may be available this winter, we all know about past electric problems with
the precision, I hope this is taken care of for their new one.  
3.  Hot top roaster.  Kyle from Barataza showed the thing to me.  If you
really want to understand it, go to coffee geek since Mark has the inside
scoop :-)  I was impressed but didn't really get to spend much time on it.
4.  I got to meet David Schoomer at the Vivance booth and had a few of their
machiato's (sp?)  My wife really liked them and we stopped by their a few
times for refills.  I also bought the ergo-tamper for my Silvia... was it a
good purchase or was I in the moment?  Who knows?
5.  I got tons of free greens!  The Costa Rica section was great, I got
everything from Tarrazzu's to Tres Rios.  I even got some Hawaiian Kona and
JBM for free (about 2 roasts in my FR plus for each sample).  Is it as good
as what Tom has?  Heck no, but it's free!  If I like it, I won't be able to
get more though, but ohh well.
In the end it was a great day.  I hope it doesn't seem like I am rubbing it
in that I got to go, but of the articles I have read so far, I  haven't seen
any about "Mr. Joe Shmoe" who gets to go.  I didn't have people just giving
me cool stuff like Mark Prince, but overall, it was an experience I will not
forget.  Now...which do I try first... my Mexican Chipas or some Honduras
coffee....
David Marley
One lucky guy....
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2) From: Michael Nelson
On Tue, May 07, 2002 at 05:34:18PM -0700, David Marley wrote:
-> 2.  Hearthware booth had a prototype roaster to replace the Precision.  It
-> will have a LCD display so you can adjust the temp electronically.  It also
-> will have controllable vents to help those back east who have to contend
-> with cold weather.  They were really nice at the booth and said the roaster
-> may be available this winter, we all know about past electric problems with
-> the precision, I hope this is taken care of for their new one.  
Me too.  Personally, I don't care about the bells and whistles and LCD
display.  I'd like one with manual controls, a bit more capacity, and one
that when I bring it out to roast some coffee I have a solid feeling it will
last through the session without crapping out.
I don't think that's too much to ask.  But you watch.  They'll load it up
with geegaws and stuff that won't work right and it'll still have crappy
mechanical and electrical parts and be made in some sweatshop and will fail
constantly... and that will probably signal the complete exit of Hearthware
from the home coffee roasting business.
But maybe that's just me being optimistic based on my experiences with their
previous product.
Michael
-- 
Michael Nelson                                  San Francisco, CA
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3) From: Tom & Maria
Thanks for the post David -wish I was still there on Monday to meet up.
<Snip>
Maybe by Monday the booth attendees are a bit frazzled too, or 
perhaps it wasnt a good show for them. I know a guy who sells 
refurbished roasters -a small outfit. He went to Miami with a few 
tons of equipment. The trucking there cost him about $1000 -but the 
Miami convention center charged him something over $6000 bucks just 
to unload the pallets from the truck and drive them a couple 100 
yards to his space. And then the show ended up producing little new 
business for him. Probably not a concern with cimbali,etc but there 
can be a lot of disappointment that is lurking behind those smiles....
<Snip>
Their prototype is definitely very rough, but I got the full (and 
confidential) scoop on the possible features of the electronics, and 
it is encouraging. But you can only know for sure once the machine 
arrives. I would just say that if you remember the neat controls on 
the Westbend -the best part of that machine- they look similar but do 
a lot more.
<Snip>
Still very unsure about this one, especially cooling and roast times. 
I did meet up with Mark and he sees potential in it.
<Snip>
Darn -forgot to get one of those -the worlds shortest espresso.
<Snip>
as what Tom has?
Hey-there was some great coffee there. In fact,. growers bring coffee 
that basically does not exist. its called a "type sample" as opposed 
to an offer sample, and it is hand culled. But they couldnt make one 
full bag of it to sell ... so its sort of a unreality. And if you got 
a Jamaica sample from RFW- that is really nice stuff. Its just very 
hard to get.
<Snip>
David -did you see Rich Hagens antique home roaster collection??? One 
of the highlights of this show for me...
Tom
--
                   "Great coffee comes from tiny roasters"
            Sweet Maria's Home Coffee Roasting  -  Tom & Maria
                   9 E. 2nd Avenue Columbus OH 43201
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4) From: Mike McGinness
From: "David Marley" 
 In the end it was a great day.  I hope it doesn't seem like I am
rubbing it
<Snip>
seen
<Snip>
Heck no! Vicariously shared coffee experiences are part of what this List is
about, IMO. I'm glad someone from the list at our 'lowly' level had, no
made, the chance to go.
MM;-)
Home Roasting in Vancouver, WA USA
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5) From:
<Snip>
I don't understand?  Is Schoomer short, or does he make very small
ristrettos?
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6) From: Tom & Maria
<Snip>
Actually, you are correct on both counts! :-)
--
                   "Great coffee comes from tiny roasters"
            Sweet Maria's Home Coffee Roasting  -  Tom & Maria
                   9 E. 2nd Avenue Columbus OH 43201
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7) From: David Marley
The capacity will be doubled or 1 and 1/2 times bigger if I remember right.
I think the lady I talked to also mentioned you can use a manual mode, but
your correct that you don't have the simple dial and set like the Gourmet or
FR.  There are pluses and minuses.  But, how do you really feel about their
products :-)
David Marley

8) From: Al Raden
For the only coffee drinker in the house, it's really sad to see 
everyone going the 'bigger is better' route on roasters.  I find my 
Gourmet to be about right on capacity.  Oh well, guess when my Gourmet 
gives it up, I'll go back to my poppers.
- al r.
David Marley wrote:
<Snip>
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9) From: John - In Deep Southern Texas
Al,
    I know the feeling - I said the same thing when the made color CRT's for
monitors.  Just bells and whistles! Right.
I'm waiting on the model that not only roasts a pound, but combines the
roaster with a FoodSaver and you get hot vacuum sealed beans at the end of
the cycle.  You would dial in the bag size just as you dial in the shot
size.  I think it's coming :O)
John - who loves his FR+

10) From: Mark Prince
At 03:18 PM 08/05/2002, you wrote:
<Snip>
Schomie makes a > 3/4 ounce DOUBLE ristretto.
Mark
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11) From: Jack Berry
Sounds like you had a great time Gary. Went very much like mine would have
gone - newbie I mean. Thanks for passing it on.


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