HomeRoast Digest


Topic: homeroast digest, Vol 1 #754 - 43 msgs (4 msgs / 99 lines)
1) From: Dan Bollinger
Where are these roasteries located?

2) From: Kevin DuPre
Starbucks has two  or 3 centralized roasteries that
have to feed a GLOBAL demand, along with the supply
chain that goes with it.  If they didn't roast it so
dark most of it would be stale tasting by the time it
was served.  The darker roast allows the roasting
smoke flavors to dominate so it doesn't really matter
WHAT they are putting in their "house" blend - beyond
a certain point, it all tastes the same.
Speaking of alternatives, does anyone know *why*
Starbucks roasts so 
dark?
When I drink their stuff anymore the burnt flavor is
right in my face.  
My
wife (who doesn't drink coffee) speculated that they
can't get good 
beans in
the massive quantities they need, and so they need to
hide the flavor 
by
over-roasting.
=====
--
Kevin DuPre
obxwindsurfhttp://www.virtualfusion.com"The real voyage of discovery consists not in seeking new landscapes but in having new eyes -- Marcel Proust"
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3) From: kfarney
Just down the street from the Kingsford bbq brick factory.  :-)
-keith
Dan Bollinger wrote:
<Snip>
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4) From: Don Staricka
At 05:15 AM 8/23/02 -0700, you wrote:
<Snip>
I haven't patronized Starbucks for a long time except for the occasional 
latte. I was one of their first customers, however. I remember when the 
first store opened in Seattle. At the time I was ordering coffee up from 
Peet's in Berkeley. On a whim I stopped by Starbucks one day to talk with 
the owners. I mentioned Peet's and they said that all of their coffee was 
roasted by Peet's. They merely relabeled it. From that point on I got my 
coffee from Starbucks to avoid postage costs.
The owners told me that they had been trained by Alfred Peet himself. Peet 
was the one most responsible for introducing darker roasts into North 
America. Prior to him the only way to get a European roast over hear was to 
buy your coffee in an Italian neighborhood or roast it yourself. He favored 
Full City roasts for those coffees that could take a Full City roast. You 
could also get French Roast from him. I don't ever remember seeing anything 
lighter than Full City available at the Berkeley store while he ran the show.
I still remember my first experience with Peet's coffee. I couldn't believe 
that coffee could taste so good. It was a minor turning point in my life. 
 From then on out I was a confirmed coffee snob.
Starbucks went on to roast their own coffee but they never really changed 
the formula. One of the original owners of Starbucks now owns Peet's. 
Neither has been associated with Starbucks for a very long time.
Don
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