Where are these roasteries located?
Starbucks has two or 3 centralized roasteries that have to feed a GLOBAL demand, along with the supply chain that goes with it. If they didn't roast it so dark most of it would be stale tasting by the time it was served. The darker roast allows the roasting smoke flavors to dominate so it doesn't really matter WHAT they are putting in their "house" blend - beyond a certain point, it all tastes the same. Speaking of alternatives, does anyone know *why* Starbucks roasts so dark? When I drink their stuff anymore the burnt flavor is right in my face. My wife (who doesn't drink coffee) speculated that they can't get good beans in the massive quantities they need, and so they need to hide the flavor by over-roasting. ===== -- Kevin DuPre obxwindsurfhttp://www.virtualfusion.com"The real voyage of discovery consists not in seeking new landscapes but in having new eyes -- Marcel Proust" Do You Yahoo!? Yahoo! Finance - Get real-time stock quoteshttp://lists.sweetmarias.com/mailman/listinfo/homeroast">http://finance.yahoo.comhomeroast mailing listhttp://lists.sweetmarias.com/mailman/listinfo/homeroast
Just down the street from the Kingsford bbq brick factory. :-) -keith Dan Bollinger wrote: <Snip> homeroast mailing listhttp://lists.sweetmarias.com/mailman/listinfo/homeroast
At 05:15 AM 8/23/02 -0700, you wrote: <Snip> I haven't patronized Starbucks for a long time except for the occasional latte. I was one of their first customers, however. I remember when the first store opened in Seattle. At the time I was ordering coffee up from Peet's in Berkeley. On a whim I stopped by Starbucks one day to talk with the owners. I mentioned Peet's and they said that all of their coffee was roasted by Peet's. They merely relabeled it. From that point on I got my coffee from Starbucks to avoid postage costs. The owners told me that they had been trained by Alfred Peet himself. Peet was the one most responsible for introducing darker roasts into North America. Prior to him the only way to get a European roast over hear was to buy your coffee in an Italian neighborhood or roast it yourself. He favored Full City roasts for those coffees that could take a Full City roast. You could also get French Roast from him. I don't ever remember seeing anything lighter than Full City available at the Berkeley store while he ran the show. I still remember my first experience with Peet's coffee. I couldn't believe that coffee could taste so good. It was a minor turning point in my life. From then on out I was a confirmed coffee snob. Starbucks went on to roast their own coffee but they never really changed the formula. One of the original owners of Starbucks now owns Peet's. Neither has been associated with Starbucks for a very long time. Don homeroast mailing listhttp://lists.sweetmarias.com/mailman/listinfo/homeroast